🚨New sender requirements are coming from Google & Yahoo next year🚨

Yahoogle raising the bar!

It’s going to be a lot of work but you gotta love it from an email security standpoint. No more sending marketing email out of your generic gmail address

Hey guys.. is there a discussion about keeping within the 5k sending limit for google or Yahoo contacts anywhere in the community?

Personally these steps with DMARC, from name and unsubscribes are the easy part to comply..

What about the accounts that have 50k+ google contacts… how are we supposed to space out a campaign over 10 days sending to 5k contacts each day?

Next BFCM should be fun with these limitations..

An amendment to my message above.. Klaviyo won’t allow me to edit it!

I realize now we can send to more than 5k gmails per day, but need to keep below the 0.3% (0.1% preferred by Google), and have the DMARC and SPF configured. 

that makes it a bit easier, to just send to engaged contacts only.. however are any of you worried we will lose contacts due to this? Will Apple’s IOS privacy rules that hide user identities be an issue here?

Another question directed at the klaviyo team:

Google mentions that everyone on a shared IP is held responsible by the entire group’s spam rate..

How will Klaviyo ensure us spam rates are low for the group IP we’re in? 

Hey @Travis,

Great questions!

To provide further clarification on the point you brought up regarding the Shared IP addresses found in Google’s Email sender guidelines - this does not mean everyone on a shared IP is held responsible for the entire group’s spam rate. 

In fact, Google’s new requirements of keeping spam complaint rates lower than 0.10% is on the domain level, not the IP level:

Spam rate

• Regularly monitor your domain's spam rate in Postmaster Tools.
• Keep spam rates reported in Postmaster Tools below 0.10% and avoid ever reaching a spam rate of 0.30% or higher. Learn more 

It’s also important to understand that inbox providers pays much closer attention to one’s domain reputation rather than IP reputation when determining one’s overall sender reputation. 

Keeping and maintaining a low percentage of spam complaint rate is on the onus of the sender rather than Klaviyo. Because of this, it’s important to practice positive list hygiene by ensuring you’re collecting proper consent from individuals and list cleaning frequently and routinely. 

If you haven’t heard already, we’ll also be hosting a live learning session this coming Tuesday - January 16 to discuss these new sender requirements. You can register for the live event below:

[Ask the Experts] Google and Yahoo's New Sender Requirements

Hey Guys,

If I already bought my domain via Shopify back then, how do I verify it? I can't add any NS entries in my domain settings in Shopify. Does anyone have any advice?

Shopify is actually adding DMARC records for the domains that they host DNS settings for. So you should check to see if they have already added a DMARC record for your domain. You can use a third party tool such as EasyDMARC to check for this. Just replace where it says yourdomain.com in the URL below:

https://easydmarc.com/tools/dmarc-lookup?domain=yourdomain.com

I got a DMARC record automatically. Do I still need to take any action in Klaviyo?

@Patrik99 - If you’re unable to add NS records to your DNS - used for the dynamic routing option of the branded sending domain - I would recommend selecting the static option. Using the static option will allow you to use CNAME records for adding a branded sending domain. 

This is also called out in our How to set up a branded sending domain Help Center article:

Note

Klaviyo recommends selecting the Dynamic routing option to best optimize your sending performance. However, note that some DNS providers do not support NS records. If your DNS provider does not support NS records, you must use the Static routing option. 

Thank you David! I will try it. Do I have any disadvantages through the static option?