Your website is a key tool in your ecommerce toolkit. Use it wisely, and keep it up to date and on-brand this holiday season. 

Some ideas for how to update your site leading up to the winter holidays are:

• Incorporate exciting gift offerings (e.g., e-gift cards, downloadables, subscription boxes, events and classes, etc.)

• Keep customers in-the-know (e.g., shipping delays, key dates, etc.)

• Add forms to acquire new signups and gather information about subscribers

Maximize Your Signup Form Experience

Website traffic will likely jump leading up to the holidays. Take advantage of this, and provide easy access to sign up for your newsletter to maintain engagement over time. 

If you do not yet have a signup form on your site to acquire new email and SMS subscribers, add one now to make the most of this busy season! If you need a foundation to start with, explore Klaviyo’s Forms Library of pre-built templates.

Already have a form and connected welcome series? Consider updating the content to be holiday specific. Use this time to get to know your audience by collecting properties about them and their holiday shopping interests, or include exciting incentives that align with your winter sending strategy. 

Create a Buying Guide

One great way to upskill and take your forms to the next level this holiday season is by creating a buying guide. A buying guide form will ask your customers what they are specifically looking for on your site. You may want to know who they are shopping for, what holiday they celebrate, their specific interests or tastes, what collection they are most interested in, and more. Then, use this information to guide their shopping experience, sending them tailored recommendations based on their answers. 

After creating a buying guide, connect this form to a flow. A buying guide flow will automatically send recommendations to those who submit your form and seek recommendations to inform their shopping experience. 

As you enter the final stretch of this Winter Holiday season, how will you implement these strategies to grow your brand and give your customers the best experience possible? If you have created a buyers guide already, please share your examples and strategy in this thread so others can learn from their peers!

For more ideas and step-by-step guidance as you build out holiday marketing content, enroll in our Academy course: Creating a Winter Holiday Strategy or register for our upcoming live training: Build It with Klaviyo: Post-Cyber Weekend and Winter Holiday Segments.