Product Updates & Announcements

The past quarter has been packed with product releases and it can be hard to keep up. Here’s a straightforward recap of what shipped in Q3 2025, including the updates people have asked for most often, and the rest of the improvements that might help you get more out of Klaviyo. HighlightsThese releases are huge for Klaviyo, but also a huge win for users because some were fast-tracked or born out of customer feedback, support tickets, and search data – features many of you flagged as pain points or top-of-list requests.AI-powered Helpdesk (Sep 25): A workspace that gives faster, more accurate resolutions while surfacing upsell opportunities. Built to reduce the back-and-forth in customer support.  

Exciting news for our Community members! We're thrilled to announce the launch of our brand-new Digital marketing certificate.This certificate will equip you with essential skills and knowledge to thrive in today's dynamic digital landscape. Whether you're looking to start a new career in marketing, enhance your current strategy, or simply understand the fundamentals, this program is for you!What you'll learn:Search engine optimization (SEO) Paid advertising (PPC)  Organic social media 

Klaviyo AI or K:AI is Klaviyo’s built-in AI layer that powers agents, personalization, and automation across marketing and customer service workflows, all using your brand’s own data. It’s meant to let you take the lead while the AI handles repetitive tasks in the background.Marketing AgentLaunch-ready campaigns, flows, and forms – you just enter your site info and it gets to work.  It continues generating strategic creative ideas, optimizing performance, and helping you scale without manually supervising every step. Learn more about Marketing Agent here.

Post your question as a reply to this thread anytime between now and Monday, 9/22. Our CSMs will answer you directly below. The busiest time of the year is almost here — are you ready? We have some dedicated heroes to help make sure you are.From product optimization to growth strategies and BFCM prep, our CSMs are here to help you make the most of the season ahead.September 15–22, you’ll have the opportunity to ask your questions directly to Klaviyo experts: Dieliya Diop, CSM (EMEA), Dennys Hernandez, CSM (AMER), and Julie Epshteyn, CSM (APAC).This is your chance to get practical, expert-backed guidance tailored to your business, learn from other Community members’ questions and experiences, and build confidence heading into the busiest months of the year.Unlike tradi

Join the K:BOS Community group to connect with other attendees before, during, and after the conference. Whether you’re traveling solo, coming with a team, or attending K:BOS for the very first time, this forum is designed to make the event feel more personal, connected, and fun.Why participate? Break the ice early: Introduce yourself now and you’ll have familiar faces to say hi to on Day 1. Skip the small talk: Use the group to find people with similar interests, industries, or challenges so conversations flow more naturally onsite. Plan together: Ask questions about sessions, compare notes on the agenda, or share travel + Boston tips. Stay in the loop: We’ll post reminders, behind-the-scenes updates, and exclusive conversation prompts t

Klaviyo just announced a new feature today: Klaviyo Remix, a AI-powered image editor integrated directly into the Klaviyo platform, bringing visual storytelling ideas to life in seconds. What is Remix?Remix, powered by Google Gemini’s latest image editing API, is now embedded within the Klaviyo email editor—eliminating the need for external tools or design bottlenecks.With Remix, marketers can: Instantly edit any image in an email template by selecting it, clicking "Remix", and typing a simple prompt.  Generate multiple variations and seamlessly drop the chosen version directly into your email. Remix use cases for product photos Update products or objects in a scene — Swap out items like a prop (e.g., coffee cup) with something more campaign-relevant—refreshing visuals without the expense of re

Level up with the Deliverability certificate – now available in 5 languages!Are your emails actually reaching your customers? If you're not sure, you could be losing revenue to the spam folder. Our Deliverability Certificate (now in 5 languages) teaches you the technical side of email marketing to ensure your messages hit the inbox every time!What you'll learn:Set up email authentication to protect your brand reputation Choose and configure the right sending domain Monitor key metrics that predict deliverability problems

The Klaviyo deliverability and compliance team is here to ensure that your messages are delivered to your recipients’ inboxes. Therefore we’re excited to host our AMA (Ask Me Anything). Your questions and our answers are shared below. Let us know in the thread what else we can help with!  How do I resend an email to customers without impacting my sending reputationGreat question! During the holiday season, you definitely want everyone to see and know more about your promotions. I recommend resending email only to customers who have not opened the first initial promotional outreach versus simply resending the campaign again. You can do this by either creating a new segment as your recipient group or by simply cloning the campaign and creating a segment of customers who have already opened the original email to be used as your exclusion group.The best way to r

Klaviyo just released a powerful wave of updates that help brands convert faster, personalize better, and grow smarter with less manual work. Here’s what’s new:Klaviyo Reviews: Now with Meta Syndication, Video Reviews, and Embedded FormsKlaviyo Reviews now includes the must-have features many brands have been waiting for.Meta Syndication: Display your product reviews directly on your Meta storefront to boost conversion with consistent social proof across platforms. Video Reviews: Let customers share video feedback to build trust, deepen engagement, and improve purchase confidence. Embedded Reviews in Forms: Klaviyo is the only platform that allows you to embed reviews directly into sign-up forms, helping turn social pr

Welcome to our Solution Architect AMA! Struggling with API and webhook development? Need advice on optimizing your integrations and tech stack? Looking for best practices on data management? Having trigger issues that no one seems to have a proper answer to and you are beginning to feel like throwing your tech to the wind and moving to a small town in the Italian country-side? Take a deep breath, let your computer cool down, and don’t worry. You're in the right place, surrounded by the right people — the experts who LOVE solving problems.From August 18-25, four of our solution architects, @Nina , ​

  Hey Klaviyo Community! My name is Jenn Brisebois, and I’ve spent the last 4 years deeply invested in making sure that Klaviyo is providing best-in-class online resources so that customers of all sizes can learn and grow with ease. Over the years, we’ve built up quite a following of live training superfans, diehard Klaviyo Academy students, a roster of Community Champions, and users who have made the Help Center their best friend.  But our motto at Klaviyo is that no matter how much progress we’ve made, we are only 1% done. I’ve  been committed to pushing our team to create free educational resources that blow our competition out of the water, and make our customers say “now THIS is what sets Klaviyo apart”. That’s why

We’ve launched three exciting updates designed to make your marketing more powerful, personalized, and connected. App MarketplaceDiscover and install apps that extend Klaviyo’s capabilities through our new App Marketplace. This central hub lets you seamlessly integrate with tools across ecommerce, loyalty, support, and more. Intuitive search, in-depth listings, and simple OAuth setup make it easier than ever to enrich your data and supercharge your marketing automation. Learn more. Model Context Protocol Server AI-first teams can now connect their locally hosted AI platforms (like Claude Desktop, VS Code, and Windsurf) directly to Klaviy

Welcome to our Deliverability AMA!Struggling to hit the inbox? Wondering why your open rates have dipped, or what a spam trap even is? You’re in the right place.From July 21–28, 2 of our deliverability experts, ​@Shareen and ​@Hugues, are here to answer all your questions, big or small. Whether you’re troubleshooting a drop in engagement or trying to decode sender reputation, we’re ready to help.Drop your questions in this thread any time during the AMA window, and we’ll respond by Monday, July 28.Let’s get your emails where they belong: the inbox.Ask away! 👇This AMA is now closed - feel free to ask any questions to the general Community by clicking on the “New Post” button in the upper right corner. 

You asked for more visibility, and now it’s here. We’re excited to announce that our product roadmap is now live and open to our community. Why check it out?As a Community member you already have access, now’s the time to use it.Explore what’s coming next, watch features come to life with guided videos, and get the chance to shape the future of Klaviyo through beta trials and early feedback opportunities. What you'll find: Sneak peeks at upcoming features Behind-the-scenes insights from our product team Opportunities to influence development by sharing your thoughts Beta invitations before public release Get the first look. Go behind the scenes with our product team and see what’s launching soon.👉 Visit the

Exciting news for Klaviyo <> WooCommerce users! You can now generate dynamic coupons in flows directly within Klaviyo. You can use these single-use coupons to incentivize specific actions (e.g. purchase specific products within a limited time, incentivize third purchases, offer a winback discount, etc) without hurting your margins.  You can set up dynamic coupons for your WooCommerce store in three easy ways:Set up a coupon code in WooCommerce based on discount type, amount, and usage restrictions. This coupon code will then be linked to Klaviyo via the WooCommerce coupon activity. You can now use this coupon code to generate dynamic coupons in your email and SMS flows. 

We’re excited to announce an async AMA (Ask Me Anything) with two of our very own Product Marketing Managers: Shirley Chen and Jon Palmer. We just recently announced our new features from this past quarter and our focus on omnichannel marketing. You can learn more about the features on the blog.Here on the Klaviyo Community it’s now your chance to hear from those closest to product development and the strategy behind these updates so we welcome you to ask any questions or feedback that you have on your mind. How it works:Drop your questions below anytime from June 24 - July 1

New integration features just landed, and they’re all about helping you do more with what you already know about your customers.This quarter, we’ve rolled out updates that make your Klaviyo data even more powerful across loyalty, support, and paid media. Highlights include:Gorgias: Smarter support + marketing alignment with multi-brand ticket syncing TikTok: Sync Klaviyo segments directly into Ads Manager to boost ROAS Thanx: Use loyalty tiers, point balances, and birthdays to create VIP-level personalization for restaurantsWhether you’re building retention flows, launching ads, or streamlining support—these updates are here to help you move faster and connect deeper. Learn more.  And let us know in the comments:Which integrations have you tried

You’re tracking the right metrics—but are you acting on them? Too often, ecommerce teams treat reporting as a ritual. The result? Polished dashboards, unused insights, and flawed decisions. We’ve teamed up with @Searchspring to bring you, Volume 2 of Grow 25: The Insights Edition is built to break that cycle. Created with leading ecommerce experts, it’s a hands-on guide to turn data into commercial clarity.Download the guide here.  

 What is channel affinity?Channel affinity learns how each customer likes to connect—email, SMS, or push—based on real behavior and preferences. It stores those insights on their profile and makes sure your message reaches them on the channel they’re most likely to respond to. Why is this important?Channel affinity takes the guesswork out of cross-channel marketing. It figures out the best way to reach each customer—so your flows and campaigns perform better without you having to build a bunch of manual rules. Why is this important for us at

Sign-up forms are a critical part of growing your business. In this course, you’ll learn how to build strategic sign-up forms in Klaviyo to help increase ROI. This course is perfect for customers who know the sign-up form basics, and are looking to level-up their strategy with goal-driven, creative use cases. By the end of this resource, you will be able to: - Determine your form goal.- Differentiate form strategies in Klaviyo.- Build forms to achieve a specific goal.- Apply design best practices to your form.- A/B test your forms.- Analyze form performance.

Updates to “can receive email marketing” logicWe’re excited to announce updates to the “can receive email marketing” condition in segmentation and flows, so that it better aligns with the “active email profile counts” on the Profiles page and in Billing. We’ll be rolling this update out to all Klaviyo accounts between June 17 - July 1. Note (June 17, 2025): We originally planned to rollout the updates between June 11-25. We extended this out slightly to allow for additional testing, but all details remain the same.What’s changing?For segments and flows with the “Can receive email marketing” condition:Profiles that have no email address (ex. SMS-only profiles) will now be excluded Profiles that are list-suppressed but not globally suppressed will be includedFor segments and flows with the “Cannot receive email marketing” condition:Profiles that have no email ad

In today’s fast-moving digital landscape, brands are no longer competing just on products or price - they are competing on customer experience. But as consumer behaviour evolves, so do the challenges facing marketers. Consumers might check TikTok, Instagram, email, and WhatsApp before their first coffee, yet many brands are still stuck managing each channel in isolation. The result? Fragmented experiences, repetitive messaging, and missed opportunities.  At Klaviyo, we believe it’s time to move from channel chaos to true connections. Our latest innovations in omnichannel marketing are designed to help brands orchestrate seamless, real-time engagement across every touchpoint - powered by unified data and adaptive AI.  But to ensure we are building the right solutions in the EMEA region, we need your input: Which mobile channels (SMS, RCS, WhatsApp) are most important to your business?  How do you combine these channels

 Most CRMs were built for sales teams, not fast-growing B2C brands juggling high volumes, high expectations, and fragmented tools. But that’s changing. Klaviyo was just recognized by IDC for launching the first CRM truly built for B2C, from the ground up.It’s not a “Frankenstack” or a bolt-on. It’s a unified platform where marketing, service, and data work together in real time - turning customer experience into a growth engine. Learn more in our blog. And let us know in the comments: How are you thinking about the role of service in you