Product Updates & Announcements

 What is channel affinity?Channel affinity learns how each customer likes to connect—email, SMS, or push—based on real behavior and preferences. It stores those insights on their profile and makes sure your message reaches them on the channel they’re most likely to respond to. Why is this important?Channel affinity takes the guesswork out of cross-channel marketing. It figures out the best way to reach each customer—so your flows and campaigns perform better without you having to build a bunch of manual rules. Why is this important for us at BWH Plant Co?As a brand that restocks weekly, timing and visibility are everything for us. Our inventory moves fast—some of our most-wanted plants sell out in minutes—so being able to reach customers on the channel they’re most likely to check first is a game changer.Right now, we default to email for restock alerts since it’s our largest audience, but we know that’s not always where people are looking. Push notifications can be silenced, and while

Sign-up forms are a critical part of growing your business. In this course, you’ll learn how to build strategic sign-up forms in Klaviyo to help increase ROI. This course is perfect for customers who know the sign-up form basics, and are looking to level-up their strategy with goal-driven, creative use cases. By the end of this resource, you will be able to: - Determine your form goal.- Differentiate form strategies in Klaviyo.- Build forms to achieve a specific goal.- Apply design best practices to your form.- A/B test your forms.- Analyze form performance. Take the course now: Create strategic sign-up forms Have a question? Comment below to let us know. 

Updates to “can receive email marketing” logicWe’re excited to announce updates to the “can receive email marketing” condition in segmentation and flows, so that it better aligns with the “active email profile counts” on the Profiles page and in Billing. We’ll be rolling this update out to all Klaviyo accounts between June 17 - July 1. Note (June 17, 2025): We originally planned to rollout the updates between June 11-25. We extended this out slightly to allow for additional testing, but all details remain the same.What’s changing?For segments and flows with the “Can receive email marketing” condition:Profiles that have no email address (ex. SMS-only profiles) will now be excluded Profiles that are list-suppressed but not globally suppressed will be includedFor segments and flows with the “Cannot receive email marketing” condition:Profiles that have no email address (ex. SMS-only profiles) will now be included Profiles that are list-suppressed but not globally suppressed will be exclude

In today’s fast-moving digital landscape, brands are no longer competing just on products or price - they are competing on customer experience. But as consumer behaviour evolves, so do the challenges facing marketers. Consumers might check TikTok, Instagram, email, and WhatsApp before their first coffee, yet many brands are still stuck managing each channel in isolation. The result? Fragmented experiences, repetitive messaging, and missed opportunities.  At Klaviyo, we believe it’s time to move from channel chaos to true connections. Our latest innovations in omnichannel marketing are designed to help brands orchestrate seamless, real-time engagement across every touchpoint - powered by unified data and adaptive AI.  But to ensure we are building the right solutions in the EMEA region, we need your input: Which mobile channels (SMS, RCS, WhatsApp) are most important to your business?  How do you combine these channels together to create a seamless customer journey?  What are your bigge

 Most CRMs were built for sales teams, not fast-growing B2C brands juggling high volumes, high expectations, and fragmented tools. But that’s changing. Klaviyo was just recognized by IDC for launching the first CRM truly built for B2C, from the ground up.It’s not a “Frankenstack” or a bolt-on. It’s a unified platform where marketing, service, and data work together in real time - turning customer experience into a growth engine. Learn more in our blog. And let us know in the comments: How are you thinking about the role of service in your customer journey today? What would a ‘CRM built for B2C’ need to include to be truly valuable to your team?

Hello, Community! I’m Devin, a Senior Product Manager at Klaviyo Hi everyone! I’m excited to introduce myself and share a bit about what I’m currently working on. As a Product Manager, my job is to ensure that the products we build are not just functional, but genuinely useful, enjoyable, and empowering for all of you. Your feedback is invaluable in helping us shape and improve our features, so I’m eager to start this journey with you. What I’m working on: Making our email editor easier to use! I am looking for your perspective on our drag and drop email editor. I’ve been gathering initial insights, researching what other teams and users need, and brainstorming with the team. But, as anyone in this field knows, the real magic happens when we tap into the collective expertise and unique perspectives of our community — that’s you! What is in scope Anything and everything that would help make it easier for you to create beautifully designed emails in our drag and drop email editor What

Klaviyo’s Consumer Pulse provides weekly insights to help you navigate shifting consumer behavior in a volatile economy. Recent data shows consumers are highly price-sensitive, responding to deep promotions and increasingly favoring American-made products—yet trust, transparency, and brand value are also driving decisions. Week of May 19Memorial Day is emerging as an early indicator of shifting consumer behavior, with shoppers starting holiday purchases sooner due to concerns over pricing and inventory. As confidence remains fragile, brands must adapt by communicating clearly, emphasizing availability, and planning ahead to meet evolving expectations.👉 Read the full Consumer Pulse 👈 Week of May 12Consumers are becoming more intentional and value-driven in response to ongoing price pressures, prioritizing quality, brand values, and trust over simple cost savings. Rather than pulling back, shoppers are planning strategically and stocking up, budgeting carefully, and adjusting travel. T

I was so excited to get the chance to connect with Emily Ley, Founder & CEO of Simplified®, specializing in premium planners, organizational tools, and home management systems. Emily has been actively sharing her perspective on the current economic landscape and how it has impacted her business, we’ll dive deep into this subject on May 29th at 12:00pm EST - you can learn more and register  👉 HERE 👈Let’s first learn a little more about Simplified. About Simplified My mission with Simplified is to inspire and empower women with the tools they need to simplify their lives. We're more than just a planner company - we create tools that equip, empower, and inspire busy women to simplify their lives so they can focus on what truly matters most. We aim to bring more order and joy to daily life through our products. Armed with a sharpie and a binder, she set out to create the best, simplest planner out thereI founded Simplified in 2008. What began as my personal love affair with school su

To all our German speakers out there:Es ist soweit: Das erste deutschsprachige Training von Klaviyo kommt! 🇩🇪 Hallo, ich bin Melody, Customer Education Specialist bei Klaviyo 🙂 Bei "Erste Schritte mit Klaviyo" zeige ich dir, wie du mit unseren Best Practices das Potenzial von Klaviyo voll ausschöpfen kannst! Und weil wir alle Listen lieben 😉 , gibt es eine Checkliste zur Kontoeinrichtung und die Erste-Schritte-Checkliste noch dazu.So kannst du sofort mit Klaviyo loslegen! Das Training deckt folgende Themen ab: IntegrationenAnmeldeformulare, FlowsKampagnenListen und Segmentesowie Nächste Schritte. Wann?Am 29.4. um 11 Uhr 🤠 Hier ist der Link:https://lnkd.in/eR75-vhC Ich freue mich schon, dich dort zu sehen!

Unlock the power of the marketing funnel: A webinar for entrepreneurs and small business owners The marketing funnel is your roadmap to effective marketing. It helps you engage customers, whether they’re discovering your brand for the first time or returning for another purchase. Join us for a step-by-step breakdown of the marketing funnel and learn how to turn theory into action.  Whether you’re launching a new product or looking to grow your business, understanding the funnel is key to marketing with confidence.  When? Apr 29, 11:00 AM EDT👉 Register now and take control of your customer journey!

 We’ve all been there - diving into digital marketing and figuring things out as we go. Whether you’ve been in the game for years or are just starting out, there’s always something we wish we knew sooner. This post is all about sharing those nuggets of wisdom.What do you wish someone had told you when you first started your digital marketing journey?  What lessons have you learned the hard way that could help someone else avoid the same pitfalls?Drop your advice, tips, and insights here to help others navigate the ever-evolving world of digital marketing with a little more confidence. Let’s support each other and grow together. Can’t wait to hear your stories and advice!  

🎉 Community Member Appreciation Week is here – Win up to $500 in gift cards! 🎉We’re rolling out the red carpet for YOU this week — it’s Community Member Appreciation Week, and we’re celebrating all the amazing contributions you make every day. Whether you’re asking great questions, sharing helpful insights, or just joining the conversation, this is your moment to shine!💬 Here’s the deal:Engage in the Klaviyo Community this week — post, reply, react, or start a discussion — and you’ll be entered to win gift cards valued up to $500 from top brands like:Dollar Shave Club Glossier Birkenstock FashionNova AS Beauty Filson Dagne Dover The sak Fishwife Tecovas Happy Wax Ministry of Supply Daily Harvest💡 The more you participate, the better your chances of winning. We’ll be randomly selecting winners from our most engaged members during the week.📅 Event Dates: April 14 - 18So jump in, start chatting, and let’s make this one of our best weeks yet!We appreciate you — now let’s have some fun

Are you looking to close the gap with your silo-ed data?That’s why we’re dedicated to expanding and improving our integration ecosystem. This quarter, we focused on powerful integrations that help you:capture zero-party data to fuel personalization. automate high-converting email & SMS campaigns. turn on-site engagement into lasting customer relationships.Learn more about the powerful integrations that help you power personalized marketing and customer loyalty.Let us know in the comments: Which integrations have you tried? What other integrations would you like to see?

For Community Member Appreciation Week I am excited to feature some of our most active and inspiring members. I connected with Sujal (KLIENT) to learn more about their background and advice for others, here’s what Sujal had to share: Can you share a bit about you and your business?I’m Sujal, from Nepal. Started out doing email gigs back in high school — now I run a full retention agency with my team providing email and sms that’s helped 50+ global brands generate over $10M+ through email and SMS. What drew you to partner with Klaviyo?Answer: Honestly? It just worked. The flows, the UI, the logic — it simple, easy and gave me the structure I needed to build systems. Feels like home now. What attracted you to join the Klaviyo Community?Answer: I had been following some of the Community Champions for a while. Wanted to see how other operators were thinking. Not just tactics — but actual systems, setups, results.  How has the partnership with the Community affected your business?Being part

For Community Member Appreciation Week I am excited to feature some of our most active and inspiring members. I connected with Ali (aliXemail Marketing Agency) to learn more about their background and advice for others, here’s what Ali had to share:  Can you share a bit about yourself and your business?I am Muhammad Ali Raza from Pakistan, specializing in Klaviyo email marketing for over four years. I have worked with more than 200 eCommerce stores on email and SMS marketing. I run the only YouTube channel dedicated to Klaviyo tutorials in English and Urdu, called Marketing Chamber, with over 3.6K subscribers and 180 tutorials. I have transitioned from working as a solo freelancer to leading an email marketing agency with 8-10 employees, aliXemail Marketing Agency. What drew you to partner with Klaviyo?Becoming a Klaviyo partner helps me grow faster and attract more potential clients. Many clients specifically look for Klaviyo partners when choosing an email marketing expert. What attr

 We all know how a great template can be the spark of creativity! Whether it's one you’ve created yourself or a template you stumbled upon that inspired you, we want to hear about it. This post is all about sharing and spreading inspiration within our amazing Community. Got a template that’s made your work easier or more exciting? Or maybe you’ve seen one that got your creative wheels turning? Share it here and let’s inspire each other to create something amazing! Feel free to drop your template links, descriptions, or even just a shout-out to the ones that have made a difference for you. Let’s build a treasure trove of ideas and templates to help each other grow! Looking forward to seeing what’s inspired you! 

For Community Member Appreciation Week I am excited to feature some of our most active and inspiring members. I connected with Callum (Verve™) to learn more about their background and advice for others, here’s what Callum had to share: Can you share a bit about you and your business? Verve™ is a full service digital agency based in Shrewsbury, Shropshire. We have an agile team of local developers and marketing experts and work with wonderful clients in a range of different sectors. We are really proud to be a B Corp (one of roughly 2000 in the UK) and we put people and the planet at the heart of everything we do. I’m Callum and I’m the Marketing Manager at Verve. Previously, I worked directly for eCommerce companies and migrated one from Mailchimp to Klaviyo, oftentimes I drew on this very community for expertise and support! What drew you to partner with Klaviyo? I have used a huge amount of email marketing software, from Mailchimp to Yotpo and Dotdigital; in my experience Klaviyo sim

For Community Member Appreciation Week I am excited to feature some of our most active and inspiring members. I connected with Disha (Mavlers) to learn more about their background and advice for others, here’s what Disha had to share: Can you share a bit about you and your business?I'm Disha Sharma, and I'm part of the team at Mavlers. I work as a campaign manager, and our team is really focused on helping businesses nail their email marketing, especially using Klaviyo. I've been in the email marketing and marketing automation space for over 4 years now, working with lifecycle strategies and different platforms, so I've seen a lot of what works and what doesn't. What drew you to partner with Klaviyo?For us, partnering with Klaviyo felt like a really proactive and natural next step. We recognized a perfect alignment between our strengths and the market where Klaviyo is clearly the leader. We were already heavily involved in Shopify development and kept seeing a growing demand from our c

For Community Member Appreciation Week I am excited to feature some of our most active and inspiring members. I connected with Catherine (Modern Dose) to learn more about their background and advice for others, here’s what Catherine had to share: Can you tell us a little about yourself and your business?I’m Catherine Zhu, founder of Modern Dose, a wellness brand offering goal-specific supplement drink mixes that simplify daily health routines. We’re focused on helping people feel their best with clean, science-backed ingredients and convenient formats that support a range of health goals—including sleep, digestion, stress relief, joint health, brain health, and daily essentials. What drew you to join the Klaviyo Community?As a small team wearing many hats, I was looking for fast, reliable answers that went beyond the basics. I stumbled into the Klaviyo Community while troubleshooting an issue—and immediately saw how valuable it was to hear real experiences from other users. It felt les

For Community Member Appreciation Week I am excited to feature some of our most active and inspiring members. I connected with Stacie & Jess (Coveted Cover) to learn more about their background and advice for others, here’s what they had to share: Can you tell us a little about yourself and your business?Sure! Coveted Cover is a subscription-based book box. We publish limited, exclusive special editions of books from indie and traditionally published authors. Our books are hand-signed by the authors and feature unique cover concepts with luxe finishes such as foiling and embossing, exclusive artwork inside and outside of the books, new internal formatting, and other special features. Subscribers pick from two different “genre” boxes to subscribe to and, every other month, they receive one or two of our special edition books to read and display on their bookshelves. This may seem like a rather niche field, and it is, but my business partner and I are passionate about reading and col

Hi there 👋🏼, my name’s Adrianne Poole and I’m the Senior Director of Customer Education at Klaviyo.  Customer Education strives to be the destination to help you succeed with Klaviyo and maximize your investment. We’re committed to creating best-in-class educational resources for you, our motivated Customers and Partners, to expand your skills and confidence.  We offer a robust catalog of content to accommodate various learning types, schedules, and timezones. From live trainings to on-demand resources, we’ve got you covered!  I’m thrilled to take this opportunity to share with you one of our most popular offerings: Certificates!  Take a look at a few of these scenarios; do you see yourself in any of them?You work for a company that uses Klaviyo and you want to feel confident navigating this new system. You know digital marketing is essential for your business but don’t know where to start. You want to shift careers and prove your digital marketing skills to potential employers. You

Feeling the strain of silo-ed data and disjointed tech stacks? It can make scalable personalization feel impossible. Luckily, in February, Klaviyo became the only CRM built for B2C, directly addressing the disjointed tech stack and fragmented data challenges. We’re proud to offer more features designed to take your personalization strategy even further:Automated SMS conversations Mobile in-app messaging Custom objectsRead more about these features in our blog.Let us know in the comments:Which feature do you plan to try out first? What do you want to see next on our roadmap?

 Customer data has never been easier to acquire, but data quality and relevance are key challenges for marketers in 2024. 71% of marketing executives say their teams have enough data, but that data often isn’t usable because it isn’t clean. More data often results in more complexity, with information flowing from integrations, forms, and uploads. When data isn’t consistent, it’s impossible to capture every iteration in a string of filters, and it’s hard to be confident that your personalization will land. With Klaviyo CDP, you can transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization. You can turn on pre-built transformations covering the most common use cases with a single click, or easily set up custom transformations – no developers, IT, or data scientists needed! The best part? This is all done in the same platform as your marketing, so you can use clean data immediately. Standardize textMake sure your segments and flo

 Do you feel you have access to the right data or analytics tools?It can be time-consuming and stressful to develop data-driven merchandising strategies and impactful marketing programs. Without those insights, you might find yourself defaulting to blanket post-purchase follow-up times (like 30 days after any purchase) and sticking with promoting bestsellers together (regardless of purchasing trends) instead of tapping into a true, data-informed merchandising strategy.  With our new product analysis, you gain access to insights about repeat purchase timing and what products customers tend to buy together or in succession, answering questions like: After someone buys a product, how long does it typically take for them to make their next purchase?  What items do they tend to buy in the same cart?  What items do they tend to buy in their next purchase?With this update it’s simpler than ever to promote the right products at the right time to drive repeat purchases—and ultimately grow CLV.