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Product Updates & Announcements

Get updates on new releases, company news, and any other important details here.

  • 241 Topics
  • 387 Replies
241 Topics
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Meet the Champions: Troy Petrunoff

What are your areas of expertise in Klaviyo? Email, Pop Ups What size is your company? Middle Market What is your company’s industry? Apparel What message do you have for people new to Klaviyo? Start slow (focus on the basic flows and keeping it simple), and then build out based on testing. g. What is your favorite part of Klaviyo? The usability and number of integrations. Why did you want to be a thought leader in the Klaviyo Community? I'm a huge fan and advocate for Klaviyo and I see the value in personal brand and sharing information. I learned everything i know about ecommerce from Twitter and experts online, so I want to give back.    📕 What is ​​your favorite or most inspirational book?The Obstacle Is The Way - Ryan Holiday  What is your most treasured possession?This is hard. I have some sentimental family possessions like a watch. But I also treasure my Kindle!  Who would play you in a movie?Someone tall, Nicholas Hoult? What is your favorite movie?Gladiator

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Taylor Tarpley
Community Manager
4 months ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Meet the Champions: Elizabeth Hayes

 What are your areas of expertise in Klaviyo? Holistic Customer Journeys: Email, SMS, Push Marketing (Flows & Campaigns) & Forms What size is your company? Enterprise What is your company’s industry? Fashion What message do you have for people new to Klaviyo? Though any new system can be overwhelming at first, Klaviyo is super intuitive to use and the team offer a wealth of knowledge and information across their Help Centre that'll see you become a platform expert in no time. When used strategically, owned marketing channels can be some of the most profitable and engaging for your customers - using them correctly is essential to you success. What is your favorite part of Klaviyo? The team! I may be biased but it's amazing to meet and work with people so passionate about what they do and so approachable and helpful with their knowledge and expertise. They also take on feedback readily, and I've seen so many continual changes to their platform that indicate they rea

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Taylor Tarpley
Community Manager
4 months ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Meet the Champions: Kathleen Loftus

What are your areas of expertise in Klaviyo? Harnessing customer engagement and community, brand values through CRM, personalisation, email vs SMS, cutting through the clutter, flows that convert, when to exclude customers from marketing What size is your company? SMB What is your company’s industry? Beauty What message do you have for people new to Klaviyo? Get stuck in! Walk before you run, but just have fun learning along the way. It's easy to navigate, intuitive and a powerful platform that boosts marketing effectively. When it doubt, there are endless Help Center and Support pages where you get tips from the community. Once you figure it out, it's so satisfying. What is your favorite part of Klaviyo? The competitive side of me loves the Klaviyo Benchmarks and Reporting. I appreciate the simple design and access to various performance data. Why did you want to be a thought leader in the Klaviyo Community? A strong community builds trust and purpose - with people, b

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Taylor Tarpley
Community Manager
4 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Pinterest added to our integration ecosystem

We have recently launched a new addition to our ecosystem of 350+ integrations: our Pinterest integration.  Why Pinterest? It’s a platform for inspiration at the intersection of search, social and commerce.   As a leading full-funnel solution that drives people from discovery, to decision, to purchase, all in one place, Pinterest continues to drive impact for brands—especially those offering luxury products.  Now, with the new Pinterest x Klaviyo integration, brands can leverage their first-party data in Klaviyo to effortlessly personalize Pinterest ads for their customers. As a result, you can deliver targeted ads based on a customer’s stage in their lifecycle, taking ROAS to the next level.  Here’s what you can achieve with this powerful integration: Create actalike audiences to grow your customer base: Build actalike lists of potential new buyers based on your highest-value customers, like an RFM-based Champions segment. Retarget high-intent segments to drive conversions: Target seg

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chloe.strange
Community Manager
4 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Smarter product reviews come to WooCommerce

Have you ever read a review before you purchase a product? Then you know that product reviews influence purchases considerably. In 2023, Klaviyo Reviews hit the market as a built-in reviews solution that made everything you do in Klaviyo smarter. From adding product review data to customer profiles to displaying reviews across different touchpoints and using existing templates for effortless design, Klaviyo Reviews seamlessly integrates with all aspects of your marketing strategy—from the same powerful platform.And as of June 2024, Klaviyo Reviews now services WooCommerce merchants. Create connected marketing experiences with reviews dataYou want to build the kind of customer relationships that make people think of you the next time they go shopping. Every interaction you have is an opportunity to deepen those relationships—and that includes reading reviews.Showcase product reviews on Google, your website, or in emails or texts to build trust between your customers and your brand. As c

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chloe.strange
Community Manager
4 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Level up your post-purchase strategies

 Do you feel you have access to the right data or analytics tools?It can be time-consuming and stressful to develop data-driven merchandising strategies and impactful marketing programs. Without those insights, you might find yourself defaulting to blanket post-purchase follow-up times (like 30 days after any purchase) and sticking with promoting bestsellers together (regardless of purchasing trends) instead of tapping into a true, data-informed merchandising strategy.  With our new product analysis, you gain access to insights about repeat purchase timing and what products customers tend to buy together or in succession, answering questions like: After someone buys a product, how long does it typically take for them to make their next purchase?  What items do they tend to buy in the same cart?  What items do they tend to buy in their next purchase?With this update it’s simpler than ever to promote the right products at the right time to drive repeat purchases—and ultimately grow CLV.

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AlfonsognxHolmes
Contributor I
4 months ago
J
Klaviyo Employee
jenkesslerKlaviyo Employee
published in Product Updates & Announcements
Meet our VP of Product

Hi Klaviyo Community!  My name’s Jen Kessler, the product leader here at Klaviyo. My team is responsible for product development, product management, and product innovation. We’re proud of what we’ve accomplished the past few years and the feedback all of you continuously provide helps make us better every single day. Thank you for building relationships with our community team, and each other. Know that our product team reads every comment, discusses every topic you raise, and continuously looks to build on the insights you provide as a community. Today, I’m looking to not just passively absorb the activity in the community, but actively become a part of it.  When it comes to our approach to building an incredible product, my team focuses on three core pillars - assemble, empower, and align. We bring together the right people from across the organization and assemble a cross-functional team to build with every part of our tech in mind, we empower our Klaviyos to own their ideas - to c

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B
Contributor I
4 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
New tech integrations framework

 Integrating third-party systems with Klaviyo has always been crucial. It’s what allows you to strengthen your personalization, segmentation, and analytics.Building integrations has been a core priority for us since day 1, and with help from our growing ecosystem, we now have over 350+ pre-built integrations. We wanted to update you on the infrastructure investments we’ve made.Introducing the Integrations Generation Framework (IGF)IGF is our internal framework designed to simplify and accelerate the development of integrations. It: Eliminates redundant boilerplate code  Allows integration creators to configure unique actions declaratively and Reuses the bulk of code across integrations while requiring minimal customization for mapping external data to Klaviyo’s API modelsTo dive into all of the technical details, check out our engineering blog, where our R&D team goes into the weeds on all things IGF.  IGF success story: Intercom Our first integration built with IGF was Intercom. B

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DavidV
Partner - Platinum
4 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
The Klaviyo Power Up

The wait is over. Introducing The Klaviyo Power Up, our new all-in-one support center. Designed to enhance your experience and grow your business, efficiently and easily.With The Klaviyo Power Up, you can:         Find newly curated resources to guide your growth Attend live & on-demand courses Connect & collaborate here on the Klaviyo CommunityWith the Klaviyo Power Up, you can find the answers you’re looking for, when you need them.

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chloe.strange
Community Manager
4 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements
SMS Reporting Dashboard: Your one stop for SMS performance insights

We are excited to introduce a new update to the Klaviyo platform: the SMS Reporting Dashboard.This feature provides a comprehensive view of your SMS performance, equipping your business with the insights you need to track, understand, and optimize your SMS marketing effectively.The problemSMS marketers need to track key performance indicators (KPIs) specific to the channel to optimize their strategies effectively. Evaluating channel performance can be cumbersome when your data is spread out across multiple locations and views.The solutionTo address these challenges, Klaviyo has launched the new SMS Reporting Dashboard. This powerful tool consolidates all essential SMS data into a single, user-friendly view. With the SMS Reporting Dashboard, you can: Analyze total SMS revenue and conversion rates: Gain insights into the revenue generated and conversion rates for your SMS efforts across campaigns and flows. Track SMS audience growth: Monitor the growth of your SMS subscriber list over ti

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stephen.trumble
Community Manager
5 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Streamline transactional content creation with in-app content review

Have you leveraged transactional messages? Previously, creating content that is confidently transactional while showcasing your brand has been tricky. It was a time-consuming process requiring manual reviews and extensive back and forth just to get a piece of content live or to make minor edits.  We’ve addressed these pain points by introducing two significant improvements: In-App transactional content review Customizable SMS transactional contentWhat is in-app transactional content review?With this feature, you can now create, submit, and get approvals for your transactional emails and SMS messages directly within Klaviyo.  This eliminates the need for support tickets, allowing for a faster and smoother approval process. You can streamline your messaging process, ensuring your marketing efforts continue without unnecessary delays. What is customizable SMS transactional content?Unlock the full potential of your SMS order updates by customizing your transactional messages. Tailor your c

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Spark Bridge Digital LLC
Partner - Gold
6 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Create stellar customer experiences with Gorgias x Klaviyo

Did you know that we’ve recently made our integration with Gorgias even better? Now you can sync product review and profile property data to your help desk in real–time.  More data, more chances to delight customersImagine a new customer buys a dress they'd been eyeing for weeks. But, the package was damaged during delivery and the fabric ripped. Annoyed, they leave a negative review and go about their day. But your team members get a notification about that review, and are able to quickly contact the customer and offer to ship a replacement free of charge. That customer updates their review, turning the entire experience into a glowing review about great customer service.The Gorgias x Klaviyo integration makes this possible by automatically creating tickets when customers leave poor reviews for your team to triage quickly and easily.  Plus, the integration syncs over profile property data to give help desk agents full insight into the data you’ve collected about each customer like sta

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Ashley I.
Partner - Platinum
6 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements
Klaviyo Pricing and Packaging Changes

Klaviyo pricing and packaging updatesCustomer-facing FAQ Why is Klaviyo making changes to their pricing and packaging structure?Klaviyo is updating its pricing and packaging plans to make them more predictable, easier to use for omnichannel customers, and to reflect the increased value of the platform. We are increasing prices to reflect the increased value our platform currently delivers and to support our continued innovation momentum.  The majority of customers will not see a pricing increase. In the 8 years since we last changed our prices, the Klaviyo platform has evolved significantly to help customers grow their revenue through personalized communications.  Our goal is to continue delivering outsized value for our customers, so we are increasing prices to support investments in even more enhanced functionality, better scale and reliability, and enhanced customer support. We introduced a new tier of Klaviyo, called Klaviyo One, to support the scale and complexity of larger

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kaila.lawrence
Community Manager
6 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements
NEW Academy course: Build foundational API knowledge

Curious about Klaviyo's APIs, but not sure where to start? Check out our new Academy course, Build foundational API knowledge. Zero programming experience required - this course will teach you the basics of APIs and have you using Postman to make real API calls into your Klaviyo account!By the end of this resource, you will be able to:Explain the function and value of APIs Interpret API documentation and troubleshoot API-related issues Make API calls to your Klaviyo accountCheck out our API glossary for a quick reference on some common API-related terminology. Register for the course today!Start now Have a question? Comment below to let us know. 

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stephen.trumble
Community Manager
6 months ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Champion of the Month Spotlight: Andy Dawson

Hi Community!  It’s time to celebrate the hard work our Champions contribute to this special Community. Our Champions are an integral part of peer-led learning and connection in this space. They’re part of an elite group of Klaviyo MVPs who share a constant commitment to helping their peers, sharing their thoughts and strategies about the industry, and creating inspirational content to help all of us learn and grow together. It’s time to celebrate the second Champion of 2024, who went above and beyond solving the MOST questions in the Community in April: a whopping 33 answers! *drops mic* And the May Champion Spotlight goes to (drum roll please): Andy Dawson, @bluesnapper  As a 5x #1 Community Allstar and our overall 2023 #1 Allstar, Andy is a familiar name around our space, collaborating and sharing his insights everywhere in the Community. He’s the managing director & owner at Blue Snapper (which you’ll recognize as his iconic username).  Blue Snapper is a Klaviyo partner providi

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DavidV
Partner - Platinum
6 months ago
J
Klaviyo Employee
jenkesslerKlaviyo Employee
published in Product Updates & Announcements
What’s New in Klaviyo: Discover powerful new ways to build smarter digital relationships

Hello Klaviyo community! We have an exciting update for all of you today. We’ve heard the feedback: We need to make sure that you have access to the newest Klaviyo features and all the resources you need to get the most out of these new features. That’s why we’ve overhauled our product release process, starting with our ‘What’s New’ page. AB wrote this blog to announce the change and highlight some of his favorite new features, and I’m here to answer any questions. Drop your questions or comments below to get started. -JenVice President, Product 

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J
Klaviyo Employee
6 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Better understand your audience list with the subscriber growth report

 Do you know how to get a comprehensive view in Klaviyo of how your total subscriber list is growing or shrinking? The new subscriber growth reportWith our new subscriber growth report, you can track the health of your opt-in list into one easy dashboard. It aggregates data from across the Email and SMS marketing channels, offering a holistic view of your current subscriber base and growth or shrinkage compared to prior periods. Viewing by opt-in sources lets you see how you’re acquiring new subscribers, while the exclusion sources view tells you the reasons why previously subscribed customers are no longer eligible for marketing. The subscriber growth report helps you keep your finger on the pulse of your customer base. So we want to hear from you in the comments:How have you used the subscriber growth report? What are some key takeaways that would help others in the community?

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ryan-salesflow
Partner - Silver
6 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Klaviyo Connect Events: in-person in NYC and LA

Yes, this is live and in person, so of course there will be breakfast, lunch, a happy hour and Klaviyo swag!  There will also be five strategy sessions focused on boosting your revenue. You’ll also have an opportunity to participate in guided roundtable discussions and consultations with our Klaviyo Customer Success and Support team.  You’ll leave the workshop with tactics you can use to drive more revenue and a new network of fellow Klaviyo users. Here’s what we’ll cover:Delivering omnichannel experiences customers want Driving results with Klaviyo AI List growth in a world of discounts and sales Product roadmap: the Klaviyo of the future Klaviyo Connect is free to attend but space is limited.  If this workshop sounds interesting, we’d recommend registering soon. (The content is the same across both days, so pick which date works best for your schedule.)Register for LA June 11 or June 12Register for NYC June 4 or June 5 We’ll see you there! 

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chloe.strange
Community Manager
6 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
Drive purchases with low inventory flows

We’re always looking for ways to share new and innovative ways to use Klaviyo so I wanted to highlight how you can drive purchases with low inventory flows. I’ve shared how it works below, but as a community, hearing how you have implemented our features is invaluable!  We want to hear from you! Let us know in the comments:What has been your experience with low inventory flows?  How have you used them and what are some key takeaways that could help others?How it worksLow inventory flows send messages to recipients when an individual product or specific product variant is low on stock. Whether it’s for the entire product, individual sizes, colors, and more, you can use flows to target customers who need a little extra push to make their next purchase. To get started, navigate to Flows and Create from Scratch. In the trigger panel, select Low inventory. You can also check out our help center for more detailed information on creating low inventory flows. To make sure you’re reaching shopp

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Taylor Tarpley
Community Manager
7 months ago
chloe.strange
Community Manager
chloe.strangeCommunity Manager
published in Product Updates & Announcements
We want to hear from you

Thank you for being a part of our community! We want to know how we can build the best community for you.  We would love to hear your perspective in this short 5 minute survey. Your feedback will help us continue to improve and grow the Klaviyo Community so that it is a place where you can connect with your peers, share best practices, get answers to your questions, and learn new skills.Please complete our survey by the end of the day, Monday May 20. Thank you again for collaborating on this with us!~Chloe 

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chloe.strange
Community Manager
7 months ago
Brian Turcotte
Brian TurcotteKlaviyo Alum
published in Product Updates & Announcements
Share your innovative Klaviyo AI use cases - win prizes!News

Hi Community! Are you ready to revolutionize your marketing game? Klaviyo's cutting-edge AI features are here to propel your strategies to new heights. Harness the power of data-driven insights, smarter decision-making, and streamlined workflows like never before. Why use Klaviyo AI?The AI hype is real, but it's only as good as the data it uses. With Klaviyo, you're tapping into the best data available, empowering you to truly level up your marketing efforts. 🔮 Smarter Insights: Peek into the future with predictive analytics. Forecast next order dates, lifetime value, churn risk, and more. Plus, deliver personalized product feeds tailored to each customer's preferences. 🏆 Smarter Decisions: Elevate your strategies with AI-driven insights. Benchmark against industry standards, automate A/B testing, optimize form displays, and ensure your emails land in the right inbox at the right time. 🛠️ Smarter Work: Say goodbye to manual tasks. Let AI do the heavy lifting with segment creation, S

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S
Contributor I
7 months ago
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Product Updates & Announcements
March Community Allstars

Hello and welcome back to the latest of the Klaviyo Community Allstars! Here, we spotlight the incredible collaboration and support exhibited by our members. Our community fosters an environment rich with insights, technical know-how, and incredible opportunities for collaboration. We want to express our gratitude to each and every member for their invaluable contributions.🏆 It's time to shine a spotlight on the exceptional contributions of our top performers from March, who not only raise the bar for our community but also define the standards of excellence. Come join us in celebrating their success and let it ignite inspiration in each and every one of us! 🏆 🚨Out top contributor!🚨  🎉Top 5 contributors!🎉 Checkout some of our leaders top contributions: You may be asking yourself, “How do I become a community Allstar?” There are numerous opportunities to earn points from initiating discussions and providing valuable assistance to fellow members, to earning nods of appreciation thr

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Adam Ragsdale
Partner
7 months ago
ValerieM
Klaviyo Employee
ValerieMKlaviyo Employee
published in Product Updates & Announcements
Klaviyo's Product team is seeking feedback on proposed improvements [paid study]!

If interested, you may sign up for a feedback session; these sessions are unmoderated and can be completed in roughly 30 minutes. Upon validating that the session has been successfully completed, you will receive a $45 gift card as a token of appreciation for your time and feedback. Select one of the session groups to launch the study now!Session group 1Session group 2Session group 3 Slots in each session group are available on a first come, first served basis; you must include your email address to receive a gift card after completing the session.-Valerie

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ValerieM
Klaviyo Employee
7 months ago
Taylor Tarpley
Community Manager
Taylor TarpleyCommunity Manager
published in Product Updates & Announcements
Champion of the Month Spotlight: Stefan Milicevic

Hi Community!  It’s time to celebrate the hard work our Champions contribute to this special Community! Our Champions are an integral part of peer-led learning and connection in our space. They are part of an elite group of Klaviyo MVPs who share a constant commitment to helping their peers, sharing their thoughts and strategies in the industry and creating inspirational content to help all of us learn and grow together! It’s time to celebrate the first Champion of 2024 who went above and beyond solving the MOST questions in the Community in March, a whopping 35 answers! 🎤 *drops mic* 🎤  And the April Champion Spotlight goes to……: @StefanUE 👏  There is no doubt you have seen Stefan around our space collaborating and sharing his insights all over the place last month. He is the Head of Service Delivery at Underground Ecom. Underground Ecom is an elite Klaviyo partner providing full service email marketing and related subchannel management. Stefan has been working with Klaviyo since J

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bluesnapper
Partner
7 months ago
Victoria_ap_G
Expert Problem Solver I
Victoria_ap_GChampion & Partner
published in Product Updates & Announcements
Meet the Champions: Victoria ap Gwynedd

Why did you get started with Klaviyo? The best marketing platform out there What message do you have for people new to Klaviyo? If you work in e-commerce, your work life is going to get so much easier and more productive with Klaviyo. When first starting, set up your basics then get creative - walk don't run! What is your favorite part of Klaviyo? The real-time segmentation, it's so simple to see who your customers are and how they are behaving. It's all about speaking to the right person, at the right time with the right message. What does the Klaviyo Community mean to you? A place to share our knowledge of Klaviyo, and be inspired by others  📕 What is ​​your favorite or most inspirational book?Station Eleven by Emily St John Mandel What is your most treasured possession?my antique engagement ring Who would play you in a movie?Emma StoneWhat is your favorite movie?Howl's Moving Castle What is your favorite vacation spot? East coast of Costa Rica Looking to connect further

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K
Contributor I
8 months ago
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