Excited to chat with Ben Parr, president and co-founder of Octane AI, about zero-party data next week during this month’s fireside chat session. Tune at 12 PM EST on Thursday, 1/22, for strategies on building data collection experiences that customers actually enjoy, plus tips for using Klaviyo to put that data into action immediately.
Here’s some of the topics I will be asking him about:
- Which questions customers actually want to answer (and why)
- Strategies for collecting data in timely, conversational ways
- Tactics for using zero-party data in personalized flows, segments and campaigns
Register here!
There will also be a live Q&A portion, so come prepared with any questions for Ben – or feel free to drop them in advance here 👇

