| What are your areas of expertise in Klaviyo? | Segmentation, personalisation, flow triggers |
| What is your company’s industry? | Beauty & Skincare |
| What message do you have for people new to Klaviyo? | Get the basics right, there are lots of resources to help you. Once you've done that focus on delivering value to your customer, share more about the product you have, give them something to look forward to and be helpful. Don't be scared to try new things alongside the tried and tested. |
| What is your favorite part of Klaviyo? | All the data available that I can use to help make better decisions. |
| Why did you want to be a thought leader in the Klaviyo Community? | It's a great place to share all I've learned with others on the same journey with Klaviyo. |
What is your favorite or most inspirational book?
Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
What is your most treasured possession?
My pillow - as a longtime insomniac, a good night's sleep is precious and priceless!
Who would play you in a movie?
Issa Rae
What is your favorite movie?
Inception
What is your favorite vacation spot?
Albufeira, Algarve, Portugal
Want to chat further with Cleide about Klaviyo, marketing strategies, Skin Rocks or Christopher Nolan films?
Connect with her on the Community or LinkedIn!