| What are your areas of expertise in Klaviyo? | Campaign Segmentation, Advanced Flow Strategy, SMS, Reporting |
| What size is your company? | Middle Market |
| What is your company’s industry? | Outdoor Apparel |
| What message do you have for people new to Klaviyo? | I've worked with Klaviyo as both an agency partner and a client, and it has been the best experience of any technology partner in my career. Building a robust Klaviyo strategy takes time, testing, and adaptation, but I've been able to achieve incredible results. If you're looking to grow your email and SMS revenue, you've come to the right place. Take your time and have fun. |
| What is your favorite part of Klaviyo? | I have always admired Klaviyo's focus on continual product improvement and its dedication to fostering a strong community that openly shares best practices and winning strategies. This collaborative environment benefits the entire industry, promoting smart, compliant, and effective email and SMS marketing strategies. |
| Why did you want to be a thought leader in the Klaviyo Community? | I believe my 15-year email marketing career has provided me with a broad range of strategic experience across many industries, technologies, and teams. However, the common thread has always been building brand community through email and SMS marketing. I aim to share my insights and continue learning as a Klaviyo Champion. |
What is your favorite or most inspirational book?
I tend to lean on philosophy for inspiration. Zen and the Art of Motorcycle Maintenance (Robert Pirsig) and Meditations (Marcus Aurelius) are two favorites that mean a lot to me.
What is your most treasured possession?
My 1947 Gibson LG-2
Who would play you in a movie?
That's tough...I'd be happy in a Guy Ritchie or classic Spielberg flick.
What is your favorite movie?
Also tough, again...Guy Ritchie or Spielberg
What is your favorite vacation spot?
My family likes to move around but I prefer places with fly fishing, skiing, mountain biking and hiking.
Want to chat further with Mike about Klaviyo, marketing strategies, Filson or outdoor activities?
Connect with him on the Community or LinkedIn!