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[SPF] Sending reputation


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Lots of my ESPs sent have SPF IPs that been blacklisted. Most of this by HostKarma:

The IP is provided by Klaviyo; is this okay? I have an issue that my emails are going to the to the spam box. Is this causing my problem?
I have checked my DKIM and DRMAC, It’s still good.

Best answer by Joseph Morgan

I think it leads to emails going to spam, although Klaviyo told me that inbox providers pay much closer attention to the sending domain reputation versus the sender IP reputation.

My deliverability score is 84 based on data from the past 30 days (5,916,674 emails sent).

To solve my problem, I took the following steps:

First, I archived customers who never open my emails after a certain period. This helps improve your open rate.

Second, we group customers to manage daily emails, ensuring not to send too many emails to a single group. For example, if Group A receives emails today, Group B receives them tomorrow, with different emails for different groups.

Third, focus on your email subject and layout to improve engagement. A good marketing email should include compelling subjects and a beautiful layout.

 

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3 replies

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  • Problem Solver I
  • 5 replies
  • June 11, 2024

We met the same issue before and below is what Kaila(Klaviyo community manager) told me.

 

“On a shared IP pool, your account will be sending from a variety of different IP addresses within the pool of IPs shared amongt other senders. Because of this, third-party tools such as Google Postmaster will evaluate the IP reputation based on all the IPs in the pool, including ones that are on a blocklist that may not be in use. To put it another way, these tools deem the entire bunch of apples as “bad” because one apple in the bunch may be rotten.


It’s also important to note that inbox providers pay much closer attention to the sending domain reputation versus the sender IP reputation. Because of this, tools such as Google Postmaster are great at helping to identify or catch potential deliverability issues, but they don’t do a great job conveying the larger picture at the actual cause of these issues.

 

Klaviyo continually monitors our IPs on a number of blocklist providers and frequently have them de-listed. That said, IPs being blocklisted are not uncommon. This has to do with how widely available blocklist providers are and because of this, typically holds no impact on one’s deliverability.”

 

I think you need to follow the steps which you can find in Klaviyo help center that send emails to most enaged customers and remove unenaged customers. Also check your deliverability score and find which part of your sending is abnormal and then fix it. Another thing I want to tell you is that I think Klaviyo will assign you good sending IPs if you keep your deliverability scrore high(I’m not sure about that).


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  • Author
  • Contributor II
  • 4 replies
  • June 12, 2024

Hi @Joseph Morgan ,

Thank you for your answer.
So I want to know if this leads to emails going to spam. In this case, how do you solve your problem?

My deliverability is about 50%(I think it’s not to bad).


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  • Problem Solver I
  • 5 replies
  • Answer
  • June 12, 2024

I think it leads to emails going to spam, although Klaviyo told me that inbox providers pay much closer attention to the sending domain reputation versus the sender IP reputation.

My deliverability score is 84 based on data from the past 30 days (5,916,674 emails sent).

To solve my problem, I took the following steps:

First, I archived customers who never open my emails after a certain period. This helps improve your open rate.

Second, we group customers to manage daily emails, ensuring not to send too many emails to a single group. For example, if Group A receives emails today, Group B receives them tomorrow, with different emails for different groups.

Third, focus on your email subject and layout to improve engagement. A good marketing email should include compelling subjects and a beautiful layout.