How is the iOS 15 update going to affect Klaviyo'e open rate/activity tracking?
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How is the iOS 15 update going to affect Klaviyo's open rate/activity tracking?
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Best answer by Empire Protege
Here’s a great video on the topic:
A lot of people keep claiming Open Rates are just a vanity metric, but Klaviyo’s pixel attributes sales based on opens, so this iOS update will directly affect revenue reporting. The update will block IP/Location, as well as the entire invisible pixel in emails, which will affect the customer’s journey. I’m curious how Klaviyo will address this to combat these issues. Also following to hear what Klaviyo has to say.
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