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AB Test Live Flow

  • August 29, 2024
  • 2 replies
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Rachel T
Contributor I
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Hey There,

I was hoping for some advice.I am still a bit of a novice😀

Is it possible to convert a live flow to an AB test flow?

If I cannot convert to an AB then I am guessing I have to set up a new AB Welcome flow test.  If that is the case what happens to the data from the original flow?

Any thoughts greatly appreciated 

Cheers

Rachel

 

Best answer by Rachel T

Hi David,

Thank you so much for your explanation. It was very helpful and I appreciate you help.

Cheers

Rachel

 

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DavidV
Partner - Platinum
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  • 208 replies
  • August 29, 2024

Hi @Rachel T,

Welcome to the Klaviyo Community and thank you for your question! 

You can absolutely add A/B tests into your flow. You can do this in one of two ways:

  1. Test the actual email itself - you can create a B variant of the individual email/SMS inside of the flow. This can be done through the email editor, and this will allow you to A/B test on the content of the email (example - subject line, content inside email etc). More information about that in this article.
  2. Create a random sample in a flow of 50% - this will allow you to test the actual flow pathway. This is helpful if you want to test the wait steps or channel used. For example - let’s say I wanted to test if an email or an SMS is more successful. You do this through a conditional split and selecting “Random Sample”. This would look something like the below: 

     

In short, yes you can add A/B tests to existing flows. I hope that answers your question!

Thanks
David


Rachel T
Contributor I
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  • Contributor I
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  • September 2, 2024

Hi David,

Thank you so much for your explanation. It was very helpful and I appreciate you help.

Cheers

Rachel