+2I’m currently on the $400 a month plan, as I have 75,000 active profiles, however only 13,000 them have been on my website within the past two years.
I’m trying to cut my costs so should I manually deactivate/delete all these older profiles? Is there any reason I shouldn’t do this?
Best answer by Kylie W
Hi
Great to hear you have these flows in place - they should really be keeping your Audience profiles clean.
An active profile in Klaviyo is any profile that can be messaged and who are not supressed.
So if a profile is supressed it is not counted as Active or towards your profile count for billing.
Kylie
+4Hi
Just before you remove these older profiles, have you tried all winback campaigns?
Alex
+34Hi
I highly suggest you put in place the Winback Flow and Sunset Flow to cleanse your database. This will give you the opportunity to potentially re-engage customers and also clean your database automatically (via flow)
Here is a good article on the Winback flow:
https://help.klaviyo.com/hc/en-us/articles/115002775192
Here is a good article on the Sunset flow:
https://help.klaviyo.com/hc/en-us/articles/360017518492
And additionally I have found this great community post about both and when you send which:
I hope this provides some guidence.
Kylie
+2Hi
I highly suggest you put in place the Winback Flow and Sunset Flow to cleanse your database. This will give you the opportunity to potentially re-engage customers and also clean your database automatically (via flow)
Here is a good article on the Winback flow:
https://help.klaviyo.com/hc/en-us/articles/115002775192
Here is a good article on the Sunset flow:
https://help.klaviyo.com/hc/en-us/articles/360017518492
And additionally I have found this great community post about both and when you send which:
I hope this provides some guidence.
Kylie
Hi Kylie, thanks for replying. I have winback and sunset flows in place, and I am suppressing people, but am I right in thinking this means they are still active profiles? Which means I’ll be paying for them?
+2Hi
Just before you remove these older profiles, have you tried all winback campaigns?
Alex
Hi Alex, thanks for replying. I have winback and sunset flows in place, and I am suppressing people, but am I right in thinking this means they are still active profiles? Which means I’ll be paying for them?
+34Hi
Great to hear you have these flows in place - they should really be keeping your Audience profiles clean.
An active profile in Klaviyo is any profile that can be messaged and who are not supressed.
So if a profile is supressed it is not counted as Active or towards your profile count for billing.
Kylie
+2Hi
Great to hear you have these flows in place - they should really be keeping your Audience profiles clean.
An active profile in Klaviyo is any profile that can be messaged and who are not supressed.
So if a profile is supressed it is not counted as Active or towards your profile count for billing.
Kylie
Great, thanks Kylie!
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