Skip to main content
Solved

Should I manually delete active profiles?

  • September 16, 2024
  • 6 replies
  • 57 views

Forum|alt.badge.img+2

I’m currently on the $400 a month plan, as I have 75,000 active profiles, however only 13,000 them have been on my website within the past two years. 

I’m trying to cut my costs so should I manually deactivate/delete all these older profiles? Is there any reason I shouldn’t do this? 

 

Best answer by Kylie W

Hi @spiffypaul 

Great to hear you have these flows in place - they should really be keeping your Audience profiles clean.

An active profile in Klaviyo is any profile that can be messaged and who are not supressed. 
So if a profile is supressed it is not counted as Active or towards your profile count for billing.

Kylie

View original
Did this topic or the replies in the thread help you find an answer to your question?

6 replies

alexratcliff
Problem Solver III
Forum|alt.badge.img+4
  • Problem Solver III
  • 17 replies
  • September 16, 2024

Hi @spiffypaul 

 

Just before you remove these older profiles, have you tried all winback campaigns?

 

Alex


Kylie W
Partner - Silver
Forum|alt.badge.img+33
  • Champion & Partner
  • 170 replies
  • September 17, 2024

Hi @spiffypaul,

I highly suggest you put in place the Winback Flow and Sunset Flow to cleanse your database. This will give you the opportunity to potentially re-engage customers and also clean your database automatically (via flow)

Here is a good article on the Winback flow:
https://help.klaviyo.com/hc/en-us/articles/115002775192

Here is a good article on the Sunset flow:
https://help.klaviyo.com/hc/en-us/articles/360017518492

And additionally I have found this great community post about both and when you send which: 

I hope this provides some guidence.

Kylie


Forum|alt.badge.img+2
  • Author
  • Contributor I
  • 4 replies
  • September 17, 2024
Kylie W wrote:

Hi @spiffypaul,

I highly suggest you put in place the Winback Flow and Sunset Flow to cleanse your database. This will give you the opportunity to potentially re-engage customers and also clean your database automatically (via flow)

Here is a good article on the Winback flow:
https://help.klaviyo.com/hc/en-us/articles/115002775192

Here is a good article on the Sunset flow:
https://help.klaviyo.com/hc/en-us/articles/360017518492

And additionally I have found this great community post about both and when you send which: 

I hope this provides some guidence.

Kylie

Hi Kylie, thanks for replying. I have winback and sunset flows in place, and I am suppressing people, but am I right in thinking this means they are still active profiles? Which means I’ll be paying for them? 


Forum|alt.badge.img+2
  • Author
  • Contributor I
  • 4 replies
  • September 17, 2024
alexratcliff wrote:

Hi @spiffypaul 

 

Just before you remove these older profiles, have you tried all winback campaigns?

 

Alex

Hi Alex, thanks for replying. I have winback and sunset flows in place, and I am suppressing people, but am I right in thinking this means they are still active profiles? Which means I’ll be paying for them? 


Kylie W
Partner - Silver
Forum|alt.badge.img+33
  • Champion & Partner
  • 170 replies
  • Answer
  • September 17, 2024

Hi @spiffypaul 

Great to hear you have these flows in place - they should really be keeping your Audience profiles clean.

An active profile in Klaviyo is any profile that can be messaged and who are not supressed. 
So if a profile is supressed it is not counted as Active or towards your profile count for billing.

Kylie


Forum|alt.badge.img+2
  • Author
  • Contributor I
  • 4 replies
  • September 17, 2024
Kylie W wrote:

Hi @spiffypaul 

Great to hear you have these flows in place - they should really be keeping your Audience profiles clean.

An active profile in Klaviyo is any profile that can be messaged and who are not supressed. 
So if a profile is supressed it is not counted as Active or towards your profile count for billing.

Kylie

Great, thanks Kylie!