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Winback flow with dynamic content in the form of the customer's last purchases

  • October 8, 2024
  • 3 replies
  • 32 views

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We’ll be creating a Winback flow. The flow will offer a discount as a CTA and we'd like to use dynamic content in the form of the customer's last purchases... some of which may no longer be on the website if they are old pieces.

  • Are we able to dynamic codes for these flows? We have only ever used the standard one time code from Shopify, and never the different dynamic codes so not sure how they work. 
  • With the dynamic content, does that still work even if pieces have been removed from Shopify?

Best answer by bluesnapper

Hi @zekediph 

A winback flow is usually triggered from the placed order metric. If the customer has not purchased since starting the flow, they will receive the nudge/winback emails after a suitable time delay.

Those emails can pull in the products from their last placed order event using the standard abandoned checkout product block.

I don’t know answer to what happens if the product is no longer available on the website (removed). I suspect it won’t be included, which makes sense; otherwise, it will 404 on a click.

Your final question: yes, you can create dynamic discounts that can only be applied to specific products/collections (below).

Hope that helps

Andy

Klaviyo/Shopify dynamic coupon config.

 

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3 replies

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  • Partner
  • 252 replies
  • October 8, 2024

Hello @zekediph  I don’t think this is possible. To get the last purchased product, the flow should start from a event like Order Placed But in your case it will be a list/segment.

 

When using list/segment you can only pull products data from an active feed which will remove products once they are unlisted/removed from Shopify.


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  • Author
  • Contributor I
  • 2 replies
  • October 8, 2024

Thanks for the response! I have another question though. Is it possible to set up dynamic codes that can be valid on specific collections only?


bluesnapper
Partner
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  • Champion & Partner
  • 734 replies
  • Answer
  • October 9, 2024

Hi @zekediph 

A winback flow is usually triggered from the placed order metric. If the customer has not purchased since starting the flow, they will receive the nudge/winback emails after a suitable time delay.

Those emails can pull in the products from their last placed order event using the standard abandoned checkout product block.

I don’t know answer to what happens if the product is no longer available on the website (removed). I suspect it won’t be included, which makes sense; otherwise, it will 404 on a click.

Your final question: yes, you can create dynamic discounts that can only be applied to specific products/collections (below).

Hope that helps

Andy

Klaviyo/Shopify dynamic coupon config.