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Email profile counts vs. Subscriber Count vs. Legally Emailable Contacts help

  • October 9, 2024
  • 3 replies
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Hi Klaviyo Community,

I have a question regarding the discrepancy between my account’s Profile Count and the numbers for Active Subscribers and Legally Emailable Contacts.

Currently, my Email Profile Count stands at 20,570. However, my Email Subscribers (as seen on the Subscriber Growth page) show only 5,393. When I created a segment for 'Legally Emailable Contacts'—those eligible to receive email marketing—the count was 20,569.

I'm trying to understand what could be causing this significant difference. Specifically, what is the correct number of email profiles I can send emails to?

For context, my account is linked to my Magento eCommerce store.

I appreciate any insights the community can provide! Thank you!

 

 

Sharing some screenshots below:

 

Email Profile counts20,570

 

Email Subscribers: 5,393

 

‘Legally Emailable Contacts’ segment 20,569.

 

Anyway, hope someone from the community can enlighten me! Thank you

Best answer by bluesnapper

Hi @Pamela-MJ 

Active profiles are all profiles excluding supressed (manually or unsubscribes). So adding 20,570 active profiles to your supressed profiles of 325 = 20,895 total profiles.

Your segment condition ‘Person can receive email marketing’ will include all profiles who have either subscriber OR never subscribed. To get a segment with only subscribers (opt-ins) you need to add an additional filter condition (below).

Your subscriber growth of 5,393 is displaying over the past 30-days only.

Does that help?

Andy

 

Segment - optins only

 

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bluesnapper
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  • Champion & Partner
  • 729 replies
  • Answer
  • October 10, 2024

Hi @Pamela-MJ 

Active profiles are all profiles excluding supressed (manually or unsubscribes). So adding 20,570 active profiles to your supressed profiles of 325 = 20,895 total profiles.

Your segment condition ‘Person can receive email marketing’ will include all profiles who have either subscriber OR never subscribed. To get a segment with only subscribers (opt-ins) you need to add an additional filter condition (below).

Your subscriber growth of 5,393 is displaying over the past 30-days only.

Does that help?

Andy

 

Segment - optins only

 


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  • Author
  • Active Contributor II
  • 15 replies
  • October 15, 2024

Hi @bluesnapper ,

 

Yes that makes a lot of sense! Thank you so much for the insights. 


bluesnapper
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  • 729 replies
  • October 15, 2024

No problem @Pamela-MJ Pleased I could help.

Regards

Andy