Hi @LNL
I agree with @annasophiefc that you will be suppressing potentially valuable prospects unless you have the relevant data from your old ESP to determine if they are “unengaged”.
I would also not recommend using your criteria to identify those unengaged profiles for suppression. For example, just because a profile has neither viewed a product, added to the cart (or started checkout), or purchased, doesn’t mean they should be suppressed - they may take those actions at some point! Even using active onsite may include profiles opening your emails but have yet to click.
The profiles you should be looking to identify are those not engaging with your emails/SMS. It’s pointless to continue sending to them, and doing so hits your Klaviyo engagement metrics and can damage your sender reputation.
As a starting point, you could consider a segment:
- Received email is at least X times over Y weeks AND
- Opened Email zero times in the last Y weeks AND
- Clicked Email zero times in the last Y weeks
X and Y are dependent on how often you send emails.
Hope that helps
Andy