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16k new customers... next step?


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  • Contributor I
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We're a functional toiletry brand that is very giftable.
We have two primary audiences, what we call 'self user' and 'gift buyer'.

During our Xmas 2024 gifting campaign we acquired 16,000 new customers. These are basically first time buyers in Nov and Dec 2024. I have created a segment of them. 

I'd like to find a way of identifying customers inside this 16k segment who would like to receive regular 'self user' style emails.

What is the best way of doing this?
Any other ideas on how to treat this gift buyer segment are welcome too.
 

Best answer by DavidV

Hi ​@blaz,

Welcome to the Klaviyo Community and thank you for your question. That’s some great list growth right there!

As the others in this thread have suggested you could use a small survey to ask this question. One tool you could use for this is a targeted sign up form on the website for customers in this segment. 

In the targeting & behaviour settings of a sign up form you are able to target a specific segment of customers and ask them directly:

More information about this can be found in this help centre article.

Another great option is the Giftnote app. This app allows your customers to send a personalised note through email or SMS when the gift is delivered, and will help you identify customers who are buying gifts. They have a comprehensive Klaviyo integration.

Hope that’s helpful!

Thanks
David

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3 replies

Amos Peace
Problem Solver III
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  • Problem Solver III
  • 56 replies
  • January 14, 2025

Hello ​@blaz,

To identify customers in your 16,000-segment who would prefer 'self user' style emails, and to effectively treat the 'gift buyer' segment, here are some approaches you can try:

1. Segmentation Based on Behavioral Insights

  • Follow-up Purchase Behavior: Track customers who make repeat purchases after the holiday season. Those who buy again are more likely to be 'self users.'
  • Browse Abandonment and Product Interest: Analyze browsing behavior. If they frequently view items suited for personal use, they may lean toward 'self user.'
  • Engagement with Campaigns: Test different email campaigns (self-user focused and gift-buyer focused) and monitor which audience engages with each type.

2. Survey or Preference Center

  • Create a simple email asking recipients to choose their preferences. For example:
    • “Are you shopping for yourself or for gifts? Let us know to send you the most relevant updates!”
    • Include options such as:
      • “For myself” (leads to the 'self user' list).
      • “For gifts” (remains in the 'gift buyer' list).
  • Offer an incentive (discount, exclusive content) to encourage participation.

3. Time-Based Behavior Post-Gifting

  • Evaluate activity 1-2 months post-campaign:
    • Are they engaging with emails that suggest personal use, like restocking essentials?
    • Have they purchased again without a gifting holiday trigger?

4. Product Clues

  • Look at the type of products purchased during the holiday. Are they bundles or gift sets (likely gift buyers) versus singular or refill items (potential self users)?
  • Introduce products more relevant to daily use in upcoming emails and observe response.

Ideas for the 'Gift Buyer' Segment

  • Post-Gift Period Campaigns:
    • “Enjoyed by your gift recipient? Here’s something for yourself!” emails.
    • Limited-time discounts on restocking or refills.
  • Seasonal Gift Reminders: Retarget them closer to future gift-giving holidays with special gift options and reminders.
  • Build Loyalty: Introduce referral programs. Gift buyers are great at spreading the word, especially if incentivized with discounts or perks.

You an reath out for further assistance.

 

 

Best Regards,

Peace.

2348110490971 (Whatsapp)

 


Mich expert
Problem Solver IV
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  • Problem Solver IV
  • 64 replies
  • January 14, 2025

 

Congrats on acquiring 16,000 new customers! Here's how to identify and target customers for regular emails:  

1: Identify "Self Users"  
1. Analyze Behavior: Look for patterns in your 16k segment. For example:  
   - Customers who purchased multiple items or replenishable products.  
   - Customers who have revisited your site or clicked on other non-gifting emails.  
2. Survey Them:Send a quick email asking if they’d like to receive updates, tips, or exclusive offers for themselves. Include an opt-in link or preference center.  

 Step 2: Treat the Gift Buyers  
1. Follow-Up Campaign: Create post-gift campaigns thanking them for their purchase and offering ideas for other gifting occasions.  
2. Occasional Touchpoints: Send reminders for key holidays or personalized gift guides.  
3. Upsell Opportunities: Suggest complementary products for their gift recipients.  

 Tools to Use:  
- Use segmentation in Klaviyo to group customers based on behavior.  
- Set up email flows for self-users and gift buyers to personalize their experiences.  

Let me know if you’d like help setting up flows or segmentation! 😊


DavidV
Partner - Platinum
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  • 2025 Champion
  • 207 replies
  • Answer
  • January 14, 2025

Hi ​@blaz,

Welcome to the Klaviyo Community and thank you for your question. That’s some great list growth right there!

As the others in this thread have suggested you could use a small survey to ask this question. One tool you could use for this is a targeted sign up form on the website for customers in this segment. 

In the targeting & behaviour settings of a sign up form you are able to target a specific segment of customers and ask them directly:

More information about this can be found in this help centre article.

Another great option is the Giftnote app. This app allows your customers to send a personalised note through email or SMS when the gift is delivered, and will help you identify customers who are buying gifts. They have a comprehensive Klaviyo integration.

Hope that’s helpful!

Thanks
David