I have a mailing list of roughly 2500 with an excellent open and click rate. I routinely suppress unengaged profiles and conduct other maintenance. In recent campaigns using his list, the estimated recipients has dropped to 1400. When I look at the detail of the list it it does not show any suppressed members. What gives?
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List Members Does Not Match Estimated Recipients
Best answer by Squamishpoacher
Thank you. Turns out the issue is that while the missing profiles had subscribed to the newsletter, Klaviyo no longer recognizes them as subscribed. Pondering a work around to get them to resubscribe.
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