Hello,
Today I sent a campaign and it has a strange behaviour - after 2 hours it has more clicks than opens. Did anyone else face the same problem?
Thank you!
Solved
Why is my click rate higher than my open rate?
+4Best answer by Victoria_ap_G
Hi
thanks for your question.
Is the total number of click recipients higher than the number of open recipients or just the percentage is higher?
When this happens it might be due to bot clicks.
A bot click happens when an inbox automatically clicks a link in an email, usually for the security of their users. You can check to see if there was an update in bot clicks by going to your Metrics, choosing the “Clicked Email” metric, and filtering by bot click.
There’s a great post here about bot clicks https://help.klaviyo.com/hc/en-us/articles/22981852783899
there is also a detailed answer on this question here:
Hope that helps!
Vic
+19Hi
thanks for your question.
Is the total number of click recipients higher than the number of open recipients or just the percentage is higher?
When this happens it might be due to bot clicks.
A bot click happens when an inbox automatically clicks a link in an email, usually for the security of their users. You can check to see if there was an update in bot clicks by going to your Metrics, choosing the “Clicked Email” metric, and filtering by bot click.
There’s a great post here about bot clicks https://help.klaviyo.com/hc/en-us/articles/22981852783899
there is also a detailed answer on this question here:
Hope that helps!
Vic
Email, SMS & CRM Consultant @ Unified
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