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Send Winback Flow to Customers Retroactively

  • March 10, 2025
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I just set up a winback flow that uses the default trigger of ‘Placed Order’ and then waits 75 days before sending the first email.

We have a bunch of customers that haven’t placed an order in more than 75 days that presumably fall outside of ‘add past profiles’ window. How can we send the same flow of emails to past customers who have not purchased in more than 75 days? We want to send them all into the flow immediately to start receiving winback emails. 

Best answer by ross_hopkins

Hi Cbzhu,

Thanks for asking the Community!

When I have had to tackle this challenge in the past I have created a segment triggered Flow to cover those Profiles that I want to email immediately, as you can backdate and add everyone to the start of the Flow.

To make sure that you don’t enter Profiles into both Flows, in the Event triggered Flow make your first step a Profile Property Update - something like “Flow Participant - Placed Order More Than 75 Days”. Set this to “true”.

Then create your segment as follows:

The second and third filter options will prevent profiles who qualified for the on-going Event triggered flow. 

Let me know if I explain any further or if you have any questions.

 

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ross_hopkins
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  • March 11, 2025

Hi Cbzhu,

Thanks for asking the Community!

When I have had to tackle this challenge in the past I have created a segment triggered Flow to cover those Profiles that I want to email immediately, as you can backdate and add everyone to the start of the Flow.

To make sure that you don’t enter Profiles into both Flows, in the Event triggered Flow make your first step a Profile Property Update - something like “Flow Participant - Placed Order More Than 75 Days”. Set this to “true”.

Then create your segment as follows:

The second and third filter options will prevent profiles who qualified for the on-going Event triggered flow. 

Let me know if I explain any further or if you have any questions.