Our font is technically not "web safe" and is showing up incorrectly on emails--> we do not want to change the font, so is there a way to keep it and for it to show properly
Font Problem
Best answer by retention
Hi
Unfortunately, not all email clients and email providers render fonts due to their own policies and procedures - although there is a general “standard” for how each platform should render email, there’s no mandate or enforcement to make it so! Think of it like a loosely governed best practices, that no everyone needs to follow.
So depending on what email client a particular uses, they may or may not see the font of your choosing.
There’s a few compromises that I’ve seen work:
- Find the closest websafe font as the fallback font, so that in email clients that don’t support the font, they will see the closets version of it.
- In some scenarios, consider putting the text in an image. Images are rendered as is, so in certain cases where your typography is important, use an image.
You can read up on this if you’d like, but standards and conventions are always a challenge since nobody “owns the internet or email.” It’s the beauty and the curse!
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