Hello, I noticed that since the beginning of the year we have a very high soft bounce rate in the first emails of the following flows:
Welcome flow
Browse abandonment flow
Cart Abandonment Flow
I have already figured out that these are soft bouncers. We have included this trigger. But then people don't get any email at all during the welcome flow.
What can I do to reduce the soft bounce rate? Thanks for the help.
Although oftentimes, soft bounces are outside of your control, I would recommend also checking the following:
Ensuring that the sending address you are using is a professional one that includes your domain name as opposed to one using a free inbox domain such as @gmail.com, @yahoo.com, etc. Learn more about this from the How to Change the Sender Email Address article
Double checking that emails are not failing the DMARC policy by making sure there is not a DMARC policy in place, that the DMARC Policy is set to p=none, and/or you are utilizing a dedicated sending domain.
I think it would also be helpful to take a look through some past Community posts that discuss this topic as well, such as the ones I’ve included below:
Although oftentimes, soft bounces are outside of your control, I would recommend also checking the following:
Ensuring that the sending address you are using is a professional one that includes your domain name as opposed to one using a free inbox domain such as @gmail.com, @yahoo.com, etc. Learn more about this from the How to Change the Sender Email Address article
Double checking that emails are not failing the DMARC policy by making sure there is not a DMARC policy in place, that the DMARC Policy is set to p=none, and/or you are utilizing a dedicated sending domain.
I think it would also be helpful to take a look through some past Community posts that discuss this topic as well, such as the ones I’ve included below: