Hi there!
We’ve been trying out different strategies to improve our click rates (on an average our click rates are at 0.6% for a Home & Gardens e-comm brand). Our open rates have been performing relatively well, on an average of 30%.
But recently, we created a segment to exclude Apple Mail Privacy Protection (MPP) opens and added this segment to our campaigns. Since then, our open rates have been declining really badly at 10% but our click rates have improved to an average of 0.8%. We have a sitewide sale coming along and we’re really worried that with this open rate, we’re unable to make the best of our database for the sitewide sale. What’s the best way improve our metrics and reach out to our database in the most effective way?