Skip to main content
Solved

Using a noreply email as your Reply To email address


Forum|alt.badge.img+2
  • Problem Solver I
  • 8 replies

I am well aware of the dangers of using a Noreply email to send out campaigns, however, does anyone have knowledge as to whether using a noreply in your reply-to address is also a bad strategy?

Best answer by Brian Turcotte

Hi @MattyO!

 

Sometimes no-reply addresses can be flagged as spam by inbox providers, so unless it’s a massive issue, I think most experts would suggest to avoid them.

 

However, long-term deliverability relies on a number of factors (discussed further here), so it really boils down to how much you are comfortable risking a overall deliverability rating to implement a role-based address.

 

Best,

Brian

View original
Did this topic or the replies in the thread help you find an answer to your question?

3 replies

stephen.trumble
Community Manager
Forum|alt.badge.img+60

Hey @MattyO 

Can you share your use case as to why you would need to use a no-reply email address as your reply-to?


Forum|alt.badge.img+2
  • Author
  • Problem Solver I
  • 8 replies
  • October 16, 2023

Hi Stephen, 

 

Use case would be for simple newsletter campaigns. We have a brand email alias set up as the sender address, but it’s essentially a marketing-only email that dead ends should subscribers try to respond to it. I’d prefer not have subscribers receive an error message should they try to respond, but was thinking that if I switched the reply-to email to a noreply@ then they’d get the picture. 

Alternative is to fully activate the mailbox for the sender address and set up mailbox rules to filter out auto-responses (i.e. out of office, etc).

Thanks,

Matty


Brian Turcotte
Forum|alt.badge.img+37
  • Klaviyo Alum
  • 1393 replies
  • Answer
  • October 18, 2023

Hi @MattyO!

 

Sometimes no-reply addresses can be flagged as spam by inbox providers, so unless it’s a massive issue, I think most experts would suggest to avoid them.

 

However, long-term deliverability relies on a number of factors (discussed further here), so it really boils down to how much you are comfortable risking a overall deliverability rating to implement a role-based address.

 

Best,

Brian


Reply