Skip to main content
Solved

How is Khy able to not include their address in the bottom of their marketing emails?

  • December 10, 2023
  • 4 replies
  • 116 views

Forum|alt.badge.img+2
  • Contributor III
  • 5 replies

 

Hi I got a question. I’ve been following the Khy brand ever since they launched, and I noticed that all their emails have a footer like shown in the screenshot. There are no business physical address…

 

 

It states in the Can-Spam Act that the business address is required: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business#:~:text=Tell%20recipients%20where%20you%E2%80%99re%20located.

 

Curious how are they able to get away with it, let alone for such a big brand that has so many eyes on them? I ask it here because Khy is using Klaviyo for email marketing. 

 

What are the repercussions of this and do they get any deliverability hit?

Best answer by Brian Turcotte

Hi @Ken9p,

 

Klaviyo cannot advise on the legality of marketing practices and is therefore not responsible for policing violations, so we can only strongly encourage everyone to follow the requirements.

 

Best,

Brian

View original
Did this topic or the replies in the thread help you find an answer to your question?

4 replies

Brian Turcotte
Forum|alt.badge.img+37

Hi @Ken9p!

 

I can’t speak on the legality or performance of this brand’s emails, but we do strongly encourage adhering to the rules you referenced and including a business address, in order to avoid any violations or deliverability issues.

 

Best,

Brian


Forum|alt.badge.img+2
  • Author
  • Contributor III
  • 5 replies
  • December 14, 2023

Thanks for the reply @Brian Turcotte . Yes  I agree we should all follow the CAN-SPAM Act requirements for marketing emails. I see the FTC states that violating the CAN-SPAM Act is subjected up to a $50k penalty for each separate email

 

Does Klaviyo police situations like this if their customers are disregarding the CAN-SPAM Act requirements? What are the potential repercussions of this that Klaviyo will enforce?

 

 


Brian Turcotte
Forum|alt.badge.img+37
  • Klaviyo Alum
  • 1393 replies
  • Answer
  • December 14, 2023

Hi @Ken9p,

 

Klaviyo cannot advise on the legality of marketing practices and is therefore not responsible for policing violations, so we can only strongly encourage everyone to follow the requirements.

 

Best,

Brian


Forum|alt.badge.img+2
  • Author
  • Contributor III
  • 5 replies
  • December 18, 2023

Okay thanks @Brian Turcotte