Hi all!
One quick question: how do I “explain” to Klaviyo what is a conversion for me?
I found in this article https://help.klaviyo.com/hc/en-us/articles/115005248128#h_01HHJM577BE91FBQD42R6Z0K92 that:
Klaviyo defines conversion events that involve orders (e.g. Placed Order, Fulfilled Order, Ordered Product, etc.).
I sell insurance policies, so there is no real “order” in my events. Should I simply rename my “Purchased” event to “Order completed” and Klaviyo takes care of it automatically?
In alternative, is there a way to instruct Klaviyo what event constitutes a conversion?
Thanks for any help!