We’re a Shopify store that has two broad buyer types:
Self User (of the product)
Gift Buyer
I want to segment each buyer type at the point of purchase with a view to adding them to relevant flows, campaigns etc.
NB: I can’t segment buyers based on what products (eg gift v non gift) they buy as our products aren’t differeniated like that ie ‘Gift A’ can be bought by a self user or a gift buyer.
My idea was to ask them to self select on post purchase.
Is this the right approach? If so how would that work?
Any other ideas?
Thanks
Best answer by KatherineB
Hi @blaz , it sounds like the best approach would be to use custom hidden profile properties when asking your customers to self-identify in a post purchase flow. This Klaviyo article talks you through it, but essentially you would use this link
Where ‘profile property’ equals the property you want to identify (ie. Type of buyer) and the ‘property value’ is the value for each type - in your case perhaps “gift” and “self” - important to note that the spelling and capitalization matters - if you create a property of Gift and gift they will not be counted as the same value in Klaviyo.
Hi @blaz , it sounds like the best approach would be to use custom hidden profile properties when asking your customers to self-identify in a post purchase flow. This Klaviyo article talks you through it, but essentially you would use this link
Where ‘profile property’ equals the property you want to identify (ie. Type of buyer) and the ‘property value’ is the value for each type - in your case perhaps “gift” and “self” - important to note that the spelling and capitalization matters - if you create a property of Gift and gift they will not be counted as the same value in Klaviyo.
Would it be that everyone goes into the post purchase flow and the first email is where they self select as a ‘buyer type’?
In this instance we now have three groups of buyers
self user
gift buyer
Unknown (for people who haven’t self selected)
Lets say I want to send the gift buyers down one email sequence and the self users/unknowns down another email sequence.
Would that be done in the existing post purchase flow or would you put them into another/new ‘self user/uknown post purchase’ flow or ‘gift buyer post purchase flow’?
By clicking “Accept All Cookies,” you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Privacy Preference Center
Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies
Site Analytics
Your Privacy
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Privacy Notice
Strictly Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Site Analytics
These cookies record your visit to our website, and are used to track your visit including information such as: web page interactions (clicks, hovers, focus, mouse movements, browsing, zooms and other interactions), referring web page/source through which you accessed the Sites, heatmaps and scrolls, screen resolution, ISP, and statistics associated with the interaction between device or browser and the Sites. If you are accessing our Services with a European IP address, you have been asked to consent to the use of these cookies (you are free to deny your consent).