Does Klaviyo only track “How they found you” data for people that have been previously cookied?
Here’s my use case and breakdown (Shopify):
- 1st-time visitor lands on my home page (or any page) from a Pinterest ad that sends UTM data to my site.
- Visitor makes a purchase
- Shopify picks up the UTM data and reports it properly in the Conversion Summary
- Klaviyo reports no data at all for source, UTM, etc.
I want to be able to create a segment with profiles that were sourced through Pinterest.
How can I do this?