Events
Help Center
Academy
Groups
Champions
My Account

Home
Search

Topics started by julie.accardo

15 Topics

Recently active

Most views Most replies

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Account spotlight] Campaign strategies with Browne Trading Company

Let’s keep the conversation going with Rachel, Shaelan, and Julie from our May 24, 2023, Account Spotlight featuring Browne Trading Company! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Browne Trading Company digital marketing team:sends targeted campaigns based on special interests, purchasing behavior, predictive analytics, and other foundational audiences. plans their email and SMS communication in two phases. They have a larger planning session at the beginning of the year (schedule out important holidays and seasonal events) and on a monthly basis (fill in communication gaps based on last minute inventory changes and other factors). incorporates social proof into their campaigns as well as important delivery instructions to help customers make informed ordering decisions. Helpful resources:[Help

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive workshop] Power your Facebook ads using Klaviyo segments (small and medium sized businesses)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Facebook, Instagram, and Messenger are powerful tools to promote your brand and gain new leads. But with advertising becoming increasingly expensive, reaching the right audience is more crucial than ever! Using your trusted Klaviyo segment data as the basis for custom and lookalike audiences, we show you how to gain more ownership over the customer journey when advertising on these channels.In this session, we cover: Enabling the Facebook integration in your Klaviyo account Building a segment to be used as a custom audience Building a segment to be used as a lookalike audience Syncing these segments to Facebook Ads Manager You can find the replay of this session below: Segment definitions:In the first build phase, we create a “30 day engaged, never purchased” segment. You can find the segment definit

julie.accardoCommunity Manager

posted in Live training recordings

[Strategy session] Personalization strategies to delight your customers (for small to medium sized businesses)

This is the community post for our upcoming training, [Strategy session] Personalization strategies to delight your customers (for small to medium sized businesses). This training takes place on Tuesday, March 21, at 10:00 AM EDT. After the training has taken place, the video recording will be available below: During this training, we:Introduced the concepts of personalized marketing Discussed the following Klaviyo strategies to collect customer-first data to nurture and retain your customers Collecting data with a survey Collecting data with Klaviyo forms Incorporating the collected data into automations Designing show/hide blocks for campaign sending Segmenting audiences by preference Below you will find all of the resources that helped us design the training. Klaviyo documentation: Doe Lashes case study Ecommerce quizzes: the secret to scalable Customer-First Data™, according to these 11 brands A CMO’s advice: You won’t miss third-party data once you start collecting Cust

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive workshop] Build a Klaviyo winback from from scratch (for small to medium businesses)

Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. Recording: https://klaviyogrowth.com/3XnCHRz In this session, we will cover What goes into a winback flow? Build phase 1: Selecting a flow trigger Build phase 2: Applying the flow logic Build phase 3: Content ideas How to create a report to measure the success of your winback flow Here are some additional resources to guide you through the process: How to create a winback flow: https://klaviyogrowth.com/3DD9TNY Understanding Klaviyo’s predictive analytics: https://klaviyogrowth.com/3DD9Wt8 How to build custom reports in Klaviyo: https://klaviyogrowth.com/3JDWGbb Winback examples - Klaviyo blog: https://www.klaviyo.com/blog/winback-email-campaign-examples External resources: Shopify Customer Data Reports: https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-typ

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Strategy session] Automate customer retention with Klaviyo flows (for small to medium businesses)

Let’s keep the conversation going from today’s live training on how to automate customer retention with Klaviyo flows for small/medium sized businesses! This is a collaborative space to post any related questions or comments about this session. Session recording: During this session, we: broke down the elements that make up a flow discussed how flows help with customer retention learned ow to use flows and campaigns concurrently reviewed must-have retention flows Key takeaways from the training: Flows are highly customizable so take the time to personalize and optimize each messaging experience. When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps. Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase. Additional resources: Winback email examples Replenishment and repurchase email example

julie.accardoCommunity Manager

posted in Live training recordings

Recap: [Strategy session] Account audit: Revitalize your Klaviyo account for 2023 (for medium to large sized businesses)

Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for medium to large sized businesses. You can watch the training replay below:https://klaviyoacademy.wistia.com/medias/hbxdsk7ki6In this session, we went over: The importance of conducting regular account audits How to analyze metrics and benchmarks to understand what’s working How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account How to identify areas of opportunity for 2023 We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan. During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Office Hours] Ask your last minute Cyber Weekend questions

These live office hours provide the the opportunity for businesses to get answers to their last minute strategic BFCM questions from Klaviyo email and SMS experts. This post supports all sessions. 🤔 Feel free to thread any new/outstanding strategic Cyber Weekend questions below. Common questions from sessions:Can I send to my whole list?Well… it depends! On your sending reputation and deliverability metrics. If you do this, do it once and exclude unhealthy contacts. What key flows should I have live?Welcome Series, Browse Abandonment, Abandoned Cart, Customer Thank You, Winback What if I can’t do discounts?That’s okay! Still send campaigns and promote your brand, people are in a shopping mindset. There are plenty of alternatives to discounting such as bundling and limited time offerings. For “day of” Black Friday and Cyber Monday support:Growth Success: growth@klaviyo.com (strategic questions) - 9 a.m. - 5 p.m. GMT, EST, PST Klaviyo Support (technical account questions, troublesho

julie.accardoCommunity Manager

posted in Show & Tell

Recap discussion: [Account spotlight] A glimpse into Chike Nutrition’s marketing strategies

Let’s keep the conversation going with Shea and Julie from the October 26, 2022, Account Spotlight featuring Chike Nutrition! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Chike Nutrition marketing team: sent a revenue generating email campaign to raise awareness of their new exclusive VIP Facebook group. approaches running offers and discounts and which are the most successful for them. ran a 24 hour initiative where they refunded a single same day purchase every hour and how they can improve similar campaigns in the future. If you want to learn more, check out our live training schedule to see when the next Account Spotlight session is scheduled. Key takeaways from the training: With repeat customers spending, on average, 31% more than first time customers, it’s no surprise that nurturing exist

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive workshop] Building a Cyber Weekend email template (for entrepreneurs)

Lets keep the conversation going from building a Cyber Weekend email template workshop for entrepreneurs! This is a collaborative space to post any related questions or comments about your Cyber Weekend email template. During this session, we: built an email template that can be used (and repurposed) for Cyber Weekend campaigns built an email template using Klaviyo’s new template editor *Cyber Weekend email template reference sheetKey takeaways from the training: Build your email templates in sections to reuse them as universal content in future email templates. Preview your emails to see how they render on mobile and make adjustments if necessary. You can build impactful emails using simple templates - check out the Klaviyo Showcase for inspiration. Additional resources: Email design tips (blog post) Klaviyo’s New vs Classic template editor (help article) Comment below any questions or let us know if you added your own personal spin to the template built today.

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive workshop] Building a Cyber Weekend email template (for small to medium businesses)

Let’s keep the conversation going from building a Cyber Weekend email template workshop for small/medium sized businesses! This is a collaborative space to post any related questions or comments about your Cyber Weekend email template. During this session, we: built an email template that can be used (and repurposed) for Cyber Weekend campaigns built an email template using Klaviyo’s new template editor optimized the email template for mobile viewing *Cyber Weekend email template reference sheetKey takeaways from the training: Build your email templates in sections to reuse them as universal content in future email templates. Preview your emails to see how they render on mobile and make adjustments if necessary. You can build impactful emails using simple templates - check out the Klaviyo Showcase for inspiration. Additional resources: Email design tips (blog post) Klaviyo’s New vs Classic template editor (help article) Comment below any questions or let us know if you adde

julie.accardoCommunity Manager

posted in Show & Tell

Recap discussion: [Account spotlight] Marketing secrets with Eagle Eye Outfitters

Let’s keep the conversation going with Kelley, Emma, and Julie from our August 25, 2022, account spotlight featuring Eagle Eye Outfitters (EEO)! This is a collaborative space to post any of your additional questions or share any of your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the EEO marketing team: Plans and promotes product restock announcements Uses discounting to bridge the gap between in store and online shoppers Incorporates SMS into their in-person Black Friday event Note: account spotlights are not recorded, so we recommend attending these sessions live.If you want to learn more, check out our live training schedule to see when the next account spotlight session is scheduled. Key takeaways from the training: Segmentation is key. The EEO team saw 18.5x higher revenue from a campaign sent to a list size 2.7x smaller than a similar campaign. Identifying the most impactful aud

julie.accardoCommunity Manager

posted in Live training recordings

Recap discussion: [Interactive workshop] Segments for inboxing success

Welcome! Let’s keep the conversation going from our Segments for inboxing success workshop. This is a collaborative space to post any additional questions or share any of your own segmenting strategies/wins (or lessons learned). During this session, we learned: how to build an engaged and unengaged segment (with iOS 15 in mind) the impact that segmenting has on your account’s deliverability segmenting best practices Additional resources: Take our complimentary self-paced course, Developing a Content Calendar. Guide to creating segments Understanding the difference between lists and segments How to create an engaged segment How to create an unengaged segment How to configure custom reports to track Apple Mail Privacy Protection/iOS15 opens How to identify iOS15 Mail Privacy Protection opens Are you currently incorporating engaged and unengaged segments into your campaign sends? If yes, how are you using them?

julie.accardoCommunity Manager

posted in Show & Tell

Recap discussion: [Account spotlight] Marketing secrets with the founder of Seattle Elderberry

Let’s keep the conversation going with Holly and Julie from our June 14, 2022 account spotlight featuring Seattle Elderberry! This is a collaborative space to post any of your additional questions or share any of your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how Seattle Elderberry: incorporates text only emails into their sending calendar uses omnichannel marketing can balance out campaign and flow revenue by introducing additional flows Note: account spotlight is not recorded, so we recommend attending these sessions live.If you want to learn more, check out our live training schedule to see when the next account spotlight session is scheduled (it will be in August 2022). If you want to get some of the strategies from the session up and running in your account: A/B test text only and text/image hybrid templates with a small audience to see how text only emails perform with your sub

julie.accardoCommunity Manager

[Agency Partners] Recap Discussion: All About SMS

Welcome to the resource post for the Klaviyo Agency Partner live training: All About SMS. Here, you’ll find additional resources to help you get started on the strategies covered during the training from January 13, 2022. Feel free to thread any of your unanswered questions on this post, and we’ll be sure to address them here. In this session, we cover: Klaviyo SMS Overview/Case Study Key Klaviyo SMS Features How to Sell SMS to Your Clients How to Optimize SMS for Your Clients Additional Help Resources: Partner Portal Agency SMS Certification Klaviyo SMS Case Studies Thank you to everyone who attended this live training!

julie.accardoCommunity Manager

posted in Live training recordings

Recap Discussion: Preparing Your Clients for 2022 - Key Areas to Review on EOY Calls

Welcome to the resource post for the Klaviyo Agency Partner live training: Preparing Your Clients for 2022 - Key Areas to Review on EOY Calls. Here, you’ll find additional resources to help you get started on the strategies covered during the training. Feel free to thread any of your unanswered questions on this post, and we’ll be sure to address them here. In this session, we cover: The importance of account audits Maintaining a clean database Planning with iOS15 in mind Helpful reporting tools Additional Help Resources: Guide to List Cleaning Guide to Suppressed Profiles in Klaviyo iOS 15: How to Prepare for Apple’s Changes Want to learn more? Check out the Partner Portal and Partner Academy!

New Topic Guidelines

If you’ve already contacted the Klaviyo Support Team about this issue, please wait for a response and check your spam inbox for an email before posting in the Community.

Keep your private information private. That means, leave out information such as email address, links to account, private API key, customer info, etc. out of your posts.

Collaborate and discuss ideas in a positive and respectful manner. We are all here to learn and work together.

Promotion of other products/services should be relevant to the original post. The product/service should directly assist the community member with their issue.

Include as much detail as you can in your posts where applicable. The more information (integration, error message, screenshot, etc.) you include, the easier other Community members can assist or add to your discussion.

Starting a discussion or writing a feature request? Let people know how they can join in or provide feedback! Are you looking for others to share their thoughts, recommendations, examples, etc? Be as specific as you can where applicable.

Most helpful members this week

Powered by Gainsight

Terms & Conditions Cookie settings

Sign up

Already have an account? Login

Use your Klaviyo credentials

Log in with Klaviyo

Log in to the Community

Use your Klaviyo credentials

Log in with Klaviyo

Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.

Username or e-mail

Back to overview

Scanning file for viruses.

Sorry, we're still checking this file's contents to make sure it's safe to download. Please try again in a few minutes.

OK

This file cannot be downloaded

Sorry, our virus scanner detected that this file isn't safe to download.

OK

Links & Resources

Klaviyo.com
Log in to Klaviyo
Klaviyo Blog
Help Center
Marketing resources
Live training

Platforms

Klaviyo for Shopify
Klaviyo for Shopify Plus
Klaviyo for BigCommerce
Klaviyo for Commerce Cloud
Klaviyo for Magento
Klaviyo for WooCommerce
Direct Integrations

Partners

Klaviyo Partner Programs
Agency Partner Directory
Integrations Library

Useful Things

COVID-19 Insights
Events
Email Template Builder
API Docs
Get Help

About

Who We Are
Newsroom
Careers
Engineering Blog
Design Blog
Contact Us

Terms and Privacy
© 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.