As Black Friday and Cyber Monday approach, we all start to gear up for one of the busiest shopping periods of the year. To maximize sales and customer engagement, it is critical to build a strong email list in Klaviyo. Let’s check out 10 effective strategies to help you grow your email list and prepare for a successful holiday season.
1. Create irresistible lead magnets
A compelling lead magnet is a valuable incentive that encourages visitors to provide their email addresses. In Klaviyo, design and automate the delivery of exclusive content, discount codes, or free guides relevant to your audience's interests. Ensure your lead magnet aligns with your Black Friday/Cyber Monday promotions to maintain interest and anticipation.
2. Optimize Klaviyo sign-up forms
Customize and optimize Klaviyo's sign-up forms to capture potential subscribers effectively. Place these forms strategically on your website's high-traffic areas, such as the homepage, product pages, and blog posts. A/B test with different designs and placements to identify the best-performing forms.
3. Implement Klaviyo's pop-up and sign-up form A/B testing
Speaking of A/B testing, use this Klaviyo feature to compare different popup and sign-up form designs and strategies. Test various headlines, designs, and calls-to-action to identify the most effective elements that drive conversions and optimize your email list growth.
4. Implement exit-intent pop-ups/fly-outs
Use Klaviyo's capabilities to trigger exit-intent pop-ups when visitors are about to leave your website. Craft attention-grabbing messages offering exclusive deals or early access to Black Friday/Cyber Monday promotions. These forms can help you convert abandoning visitors into valuable email subscribers.
5. Leverage Klaviyo's integrations
Klaviyo offers integrations with various ecommerce platforms and apps, enhancing its capabilities to capture leads. Integrate Klaviyo with your online store, CRM, or social media platforms to ensure seamless data collection and streamlined lead generation.
6. Segment your email list strategically
Segmentation is a powerful feature in Klaviyo that enables you to send targeted emails to specific groups. Divide your email list based on demographics, past purchase behavior, engagement level, or interests. Tailor your Black Friday/Cyber Monday promotions to each segment, making your campaigns more personalized and effective.
7. Offer early access and exclusive deals
In Klaviyo, design automated email campaigns to provide early access to Black Friday/Cyber Monday deals for subscribers. Craft a sense of exclusivity and urgency to encourage more sign-ups and higher engagement from your existing subscribers.
8. Run contests and giveaways
Organize exciting contests and giveaways using Klaviyo's powerful automation tools. Create email campaigns to promote these events, offering participants a chance to win exclusive prizes in exchange for their email addresses. Contests can significantly boost email list growth and brand awareness.
9. Optimize Klaviyo for mobile users
Ensure that your email templates and Klaviyo forms are optimized for mobile users. With a significant portion of subscribers accessing emails on mobile devices, a mobile-friendly experience is essential for capturing leads effectively.
10. Partner with influencers
Leverage influencers in your niche to promote your email sign-up offers. Klaviyo's automation capabilities allow you to manage influencer campaigns seamlessly and track the performance of each partnership. Influencers can introduce your brand to new audiences, increasing the chances of gaining quality leads.
Final words
Building a robust email list in Klaviyo before Black Friday and Cyber Monday is crucial for a successful holiday season. By implementing the strategies mentioned above, you can optimize your lead generation efforts, engage potential customers, and drive more sales during these peak shopping days. Leverage Klaviyo's powerful features, automation tools, and integrations to create targeted and personalized campaigns that resonate with your audience, leading to increased conversions and brand loyalty. Prepare your email marketing campaigns in advance, and watch your subscriber list grow steadily as you approach the busiest shopping days of the year.
-Chelsea Grove (
Want to talk further about all things ecommerce? DM me or connect on our partner page, Akers Digital!
Want more? Check out our:
- BFCM resources available in the Community
- Klaviyo-wide BFCM learning hub
- More resources from Chelsea below!
