Is my form submit rate right?

 Hi @nambirajanks 

When a visitor views your form (1st step), the view form count increases by 1. That count is not based on unique visitors, so if they see the form’s 1st step again, the view count increases by 1 again.

The count of submitted forms is based on either step in a multi-step. So if the visitor submits only their email address, the submit count = 1. If they also submit their SMS on the 2nd step, the submit count still = 1.

On that basis, removing the 2nd step (SMS) won’t automatically increase your form submission rate.

Note that, if you have the form configured to appear to the same visitor multiple times, that will increase your view count and, therefore, could reduce your form submission rate e.g they keep seeing it and then clearing it.

Submission rate varies a lot, but 5% is certainly achievable. I have ones that convert between 5% to 20%.

To look at improving your submission rate, I suggest carrying out split tests, varying the content and also the targeting (who sees it, who doesn’t, and when).

Hope that helps!

Andy