I want to A/B test a popup form and create a hold-out audience.
So, Version A is delivered to 50% of the audience and Version B is empty - they get nothing.
How can I accomplish this with Klaviyo forms?
Solved
Popup Form Holdout Test
Best answer by KatherineB
Here’s a Klaviyo resource about sampling: https://help.klaviyo.com/hc/en-us/articles/115001145931-How-to-take-a-random-sample-of-a-list-or-segment
+23Here’s a Klaviyo resource about sampling: https://help.klaviyo.com/hc/en-us/articles/115001145931-How-to-take-a-random-sample-of-a-list-or-segment
Katherine - &BAM | 2023 Klaviyo Champion and Elite Partner
1 person likes this
+21You can use a custom trigger to have the form only show to half of your web visitors. But you would need an AB testing platform to do this.
I’ve not tried it, but you might be able to accomplish this through Google Optimize which is a free AB testing tool from Google.
Google just announced they are shutting down Google Optimize next year, which I am a little bummed about. 😢 But we still have a year to use it!
+60Hi
Thanks for sharing your question with us!
Do you mind sharing the goal of your form? While this isn’t a native feature within A/B testing, I’d be happy to see if how we create a workaround to accomplish your goal!
Thanks for participating in the Community!
-Taylor
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