Why are my double opt-in confirmation emails going to spam?

  • 24 November 2020
  • 4 replies
  • 187 views

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Double opt-in confirmation emails may go to spam if your account's default From Address is a free mailbox provider, like @gmail.com, @yahoo.com, @aol.com, etc. To update your account's default from address, navigate to Account > Contact Information > Organization and update your Default From / Reply-To address. You can set up a forwarding address if you don't already have a business email associated with your domain. For example, if your default From Address is a Gmail address, you can set up an alias to have emails forwarded from your public From Address to your personal inbox.


4 replies

Our default from/reply-to address is a business email associated with our domain. Why are the opt-in confirmation emails still going to spam? The Welcome email doesn’t, only the first opt-in email.

Same here. Any updates?

Double opt-in confirmation emails may go to spam if your account's default From Address is a free mailbox provider, like @gmail.com, @yahoo.com, @aol.com, etc. To update your account's default from address, navigate to Account > Contact Information > Organization and update your Default From / Reply-To address. You can set up a forwarding address if you don't already have a business email associated with your domain. For example, if your default From Address is a Gmail address, you can set up an alias to have emails forwarded from your public From Address to your personal inbox.

What if our email is already set up as a business email?

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Hello @ctang & @guyprivado,

Thank you for your follow-up replies!

Since you are only noticing double opt-in emails going to spam, and they are still going to spam  despite using a business domain for sending , this is an indication that these specific types of emails are failing DMARC. DMARC is a tool owners of domains use to prevent unauthorized senders from using that domain in the from address. When DMARC is in place, the sending domain needs to match the from address domain (which makes the email complaint/authorized). Otherwise emails can be placed into spam or blocked.

To resolve this, you would need to pursue one of the following options:

  • Set DMARC policy to p=none

  • Remove DMARC entirely

  • Turn off double opt-in

Please do let me know if one of the above solutions does not work for you.

Thanks and have a great weekend.

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