Hello,
I am currently just looking to start SMS marketing, I have a number that I’m looking to port into Klaviyo that I haven’t done so and am still on the fence as to which company to go with. I came across this recent news of Postscripts new feature and I thought was really timely in my situation.
Postscript just released their Onsite Opt-in feature for sms pop up forms, where instead of leaving the website and going to the messaging app just to reply “Y” or “Yes”, a 4 digit verification code is sent to the visitor and they can just tap on the digits from their keypad to autofill the field on the pop up. Example:
The means that the new subscriber does not need to leave the website at all (better for sign up rates, better conversions, improves analytics tracking, etc.)
The increase in SMS sign up rate for True Classic more than tripled just from implementing this.
Attached below is the screenshot of the SMS opt in rate for Jones Road after the Onsite Opt-in implementation.
This post is not to hype up a competitor, I feel that Klaviyo, for its size, has more resources to achieve something like that too. I would just like to know if there is anything like that coming for Klaviyo SMS users in the near future?
Apparently Postscript has a patent pending for the method that they are using for this that is specific to eCommerce. How will this affect the adoption on Klaviyo’s end if Klaviyo even plans to?
Best answer by Taylor Tarpley
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