+12Maybe it was sending to the wrong segment, forgetting to exclude recent purchasers, building a flow that didn’t work the way you expected, missing a personalization error, or learning the hard way about deliverability, timing, or testing.
Share your story and the lesson you took from it below. Your experience might help someone else avoid the same mistake!
+23What a great prompt!
Not one I’m sharing easily, but the statue of limitations has expired so I think I’ll be okay. Plus, it’s a great lesson!
One time I deleted a path on a conditional split by accident, and this was way back before Klaviyo had the “undo” button. I was supposed to just switch off a “NO” path as we didn’t need the emails to be sent anymore, but in my never-ending quest to keep things tidy, I tried to completely remove it. Anxiety struck, and somehow I ended up deleting the “YES” path.
Luckily, I had saved all of the individual email content as templates, and had the entire flow saved as a map (in Paint, of all places), so I was able to recover and quickly put everything back the way it was. Analytics were lost, but ultimately the customers kept receiving the intended emails, and the Sun rose the next day.
The lesson in there is to keep your content saved as templates (use the Klaviyo template library as much as you’re physically able), keep your flows mapped out somewhere (ideally on the cloud) and the maps updated regularly, and ask your manager (or client) what they meant if they said something vague (e.g. what did they mean by “We should treat this flow the way Anakin Skywalker treated the padawans upon turning to the dark side”).
I’ll be coming back to read everyone else’s stories, too!
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