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How to Set Up Dynamic Product Recommendations in a Win-Back Flow: Handling Gender-Specific and Mixed Orders Effectively

  • October 16, 2024
  • 2 replies
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How would you recommend setting up a dynamic product block feed for a win-back flow to send targeted recommendations based on what customers purchased or viewed? The issue I’m running into is that the product feed skews toward women’s clothing, even if the purchased items are all male. One option I’m considering is splitting the flow paths based on the gender of the purchased items—for example, showing male products for male-only purchases and female products for female-only purchases.

However, I’m unsure how to handle orders that contain both male and female items. My thinking is that when an order contains only male products, the dynamic feed can focus on men’s recommendations, and vice versa for female products. But what would be the best way to handle mixed orders? Should I create a separate flow path for those, or use a weighted logic to determine which gender to prioritize? Also, would relying on browse data or predictive analytics in Klaviyo be a more effective fallback for mixed or ambiguous cases?


 

 

Best answer by ArpitBanjara

Hey @GV123 

I would suggest collecting the “gender” property on your signup forms and that will add the gender custom property to each profile when they signup, you can also do the same on “preference page”.

Now you can split based on this gender in your flow and profiles going through each path will be shown, categories/collections that are for either male or female. (create male and female product categories on your store if you dont have it already), but i see From your image, it seems you are splitting based on the categories you already have, however there is no way to know, if a male purchased from male category or female purchased from male category or vice versa.

So unless that profile itself says that I am a male or female, splitting it like the way show will not be entirely accurate. so i would suggest asking your customers/profiles about their gender.

For all the existing profiles that you dont know their gender of,  you can send an email asking their gender and when they click on the cta, you can update their profile property from what they clicked on in the email.

 

I hope this helps

Cheers

Arpit

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ArpitBanjara
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  • Principal User I
  • 371 replies
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  • October 16, 2024

Hey @GV123 

I would suggest collecting the “gender” property on your signup forms and that will add the gender custom property to each profile when they signup, you can also do the same on “preference page”.

Now you can split based on this gender in your flow and profiles going through each path will be shown, categories/collections that are for either male or female. (create male and female product categories on your store if you dont have it already), but i see From your image, it seems you are splitting based on the categories you already have, however there is no way to know, if a male purchased from male category or female purchased from male category or vice versa.

So unless that profile itself says that I am a male or female, splitting it like the way show will not be entirely accurate. so i would suggest asking your customers/profiles about their gender.

For all the existing profiles that you dont know their gender of,  you can send an email asking their gender and when they click on the cta, you can update their profile property from what they clicked on in the email.

 

I hope this helps

Cheers

Arpit


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  • Author
  • 25 replies
  • October 20, 2024

Hi @ArpitBanjara thanks for your answer!