Google Merchant Center Email Marketing Content Usage

Personally, we’re compelled to opt out since we gate our deeper discounts, and I wouldn’t want to risk having these offers exposed. *Also, company leadership would not be pleased if they saw one of sweeter deals “in the wild,” after giving us their buy-in behind the strategy for a specific audience. 

However, I’d love to opt-in and be able to include “ad hoc” campaigns with Google Merchant Center. I’m currently doing a chat with GMC in another window to see if this is possible (i.e. opt out, but include their specified email in our distribution on relevant campaigns).

Curious to learn how others are approaching this !

[ETA response from Google...]

Thank you for your patience. I appreciate it.

I know that the email address marketingemailtogoog@gmail.com is provided to allow businesses to share their general marketing content with Google. This helps Google understand your brand and product promotions, which can potentially improve ad relevance and performance.

It's crucial to understand that sending emails to this address does not directly inject your email content into Google Ads or Merchant Center. It's more of a feedback loop for Google's systems to learn about your marketing strategies.

To answer your question, if you opt out of sharing marketing emails with Google, you are essentially telling Google that you do not want them to receive your general marketing communications.
There is no way to send ad hoc emails to this email address, once you have opted out.

Not quite sure what we will plan to do, but I do see why Google would want to implement tactics to boost their conversions. For us, we use our offers to encourage an email sign-up for more 1:1 communications with customers vs always relying on ads to convert customers. I wonder if this update would then showcase discounts not intended for non-email subscribers. Or it may even reduce our submission rates for onsite email opt-in forms.