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Do Custom UTM Parameters Break Google Analytics Tracking?

  • December 2, 2022
  • 2 replies
  • 246 views

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Hi, does anyone use a custom UTM parameter, and if so, does it break Google Analytics tracking?

 

Asking because I added a custom UTM while keeping all other the same, now a month’s worth of Source = Klaviyo analytics is missing from GA.

Best answer by stephen.trumble

Hey @Andrew.Walters 

Thanks for asking the community for help with Google Analytics. Adding a custom UTM should not remove any kind of reporting on Google Analytics. Do you mind sharing a little more info on where you added the UTM tracking, what was supposed to be recorded that wasnt? Do you have a specific example? 

I’ll be on the lookout for your response!

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stephen.trumble
Community Manager
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  • Community Manager
  • 1515 replies
  • Answer
  • December 5, 2022

Hey @Andrew.Walters 

Thanks for asking the community for help with Google Analytics. Adding a custom UTM should not remove any kind of reporting on Google Analytics. Do you mind sharing a little more info on where you added the UTM tracking, what was supposed to be recorded that wasnt? Do you have a specific example? 

I’ll be on the lookout for your response!


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  • Author
  • Problem Solver I
  • 30 replies
  • December 8, 2022

As it turned out, I had to create a custom source for Klaviyo in GA Universal