For Community Member Appreciation Week I am excited to feature some of our most active and inspiring members. I connected with Disha (Mavlers) to learn more about their background and advice for others, here’s what Disha had to share:
Can you share a bit about you and your business?
I'm Disha Sharma, and I'm part of the team at Mavlers. I work as a campaign manager, and our team is really focused on helping businesses nail their email marketing, especially using Klaviyo. I've been in the email marketing and marketing automation space for over 4 years now, working with lifecycle strategies and different platforms, so I've seen a lot of what works and what doesn't.
What drew you to partner with Klaviyo?
For us, partnering with Klaviyo felt like a really proactive and natural next step. We recognized a perfect alignment between our strengths and the market where Klaviyo is clearly the leader. We were already heavily involved in Shopify development and kept seeing a growing demand from our clients specifically asking for help with Klaviyo to boost their conversions, customer lifetime value, and brand recall. It got to the point where we started proactively training our team on Klaviyo because it was so obvious that this was where the market was heading. So, for us, partnering with Klaviyo was a total no-brainer to really scale our growth in the marketing automation space.
What attracted you to join the Klaviyo Community?
Honestly, the Klaviyo Community was a lifesaver for us. Whenever we hit a roadblock or needed solutions in our day-to-day work, that was always the first place we'd go. I personally benefited so much from the answers and insights shared there that by the middle of 2024, I felt like I really needed to give back. So, I made a conscious effort to jump in and help other Community members as much as I could, trying to provide detailed answers to their questions based on our own experiences. It felt like the right thing to do after getting so much value from the community ourselves.
How has the partnership with our Community benefited your company or organization and/or what kind of feedback have you received from the Community that has helped shape your approach or offerings?
Okay, so getting involved in the Klaviyo Community had an uplift in our company's reputation. For example, there were times when a client would ask us a question we'd already tackled and documented in the Community. Instead of writing out a whole new explanation, we could just point them to our post in the Community. This was a significant time-saver for both us and the client, and it also effectively showcased our expertise and that we're really thinking deeply about Klaviyo and sharing our knowledge. It's been a great way to demonstrate our thought leadership in the space without being overly promotional.
What advice do you have for other potential partners considering joining the Klaviyo Community?
The Klaviyo Community is more than just a spot to share know-how. It's a place where actually contributing and helping others out can have a real, significant impact, not just on the Community itself, but also on how you and your company are perceived. There's a genuine sense of giving back that really elevates both your personal standing and your company's image within the Klaviyo ecosystem.
What would you like to see more of in the Community moving forward?
It would be really nice to see more events that bring together smaller groups, maybe like cohort-based meetups. This would be a fantastic way for folks from different cultures and all sorts of backgrounds to connect and just hang out and chat with each other. It could create a really welcoming and inclusive vibe within the Community.
What’s one thing you think more people should know about the Klaviyo Community?
It's interesting, a lot of folks I work with here often miss out on the Klaviyo Community. Their first instinct is usually to jump onto Google or ask ChatGPT or Gemini for quick fixes. But I keep telling them, honestly, if they just took a moment to search the Community, they'd find so many straightforward and spot-on answers – even better than what they'd get elsewhere. And the real bonus is, you often discover solutions to potential problems you haven't even thought of yet, things that are likely to pop up later. It's like getting ahead of the curve, you know?
If you were to share one piece of advice for someone starting out with Klaviyo what would it be?
What's really key is to dive a bit deeper from the get-go and get a good handle on how Klaviyo tracks all sorts of events – like what people are looking at on your website, what they add to their cart, even stuff beyond just purchases. And then, learn how to use those custom properties to store specific details about your customers that are important to your business. If you focus on building this really complete, or holistic, view of each customer right from the start, you'll unlock so much more power for personalization and smarter automation down the line. It's like getting a much clearer understanding of who you're actually talking to.
What’s something you wish someone would have told you when you started out in digital marketing?
Looking back at when I was just starting out in digital marketing, I really wish someone had clued me in on lifecycle marketing much earlier. I was so laser-focused on running individual campaigns and chasing those immediate wins, that I didn't really grasp the importance of looking at the whole customer journey from start to finish. I think if I'd understood that sooner, I would have approached things much differently, probably building more connected and effective strategies instead of just thinking campaign by campaign.
You can hear more from Disha in the Klaviyo Community of course, but also check out https://www.mavlers.com/klaviyo-email-marketing-agency/.
