Hi there, I’m doing an audit for one of my clients and the Welcome series is in draft mode but the emails are still triggering? Can you help me understand why?
Thank you
Hi there, I’m doing an audit for one of my clients and the Welcome series is in draft mode but the emails are still triggering? Can you help me understand why?
Thank you
Best answer by Taylor Tarpley
Hi
To clarify, if your double opt-in is turned off and you’ve moved your List setting to single-opt in, that would entail your users not* receiving another message once they’ve signed up. This would mean this isn’t the source of your unwanted emails sending out.
It is considered best practice to set your list up Double opt-in for your main list as it helps to minimize abuse and prevents the accumulation of invalid or mistyped emails and phone number. However, I have seen brands set to Single opt-in during BFCM then revert back to Double opt-in the rest of the year.
-Taylor
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