I would like to sync suppressed profiles back into Shopify customer profiles i.e a suppressed profile on Klaviyo will be marked as such on Shopify customer profiles (for use with Shopify marketing emails), and vice versa. I know the data flows one way but I’m not sure if it flows both ways. This is related to the email caps Klaviyo has implemented. Looking for a workaround temporarily. To summarize: if someone unsubscribes from a Klaviyo email or Shopify marketing email - they should be unsubscribed on both platforms.
Sync Klaviyo suppressed profiles back into Shopify Emails
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Best answer by alex.hong
Hi
Welcome to the Community!
When someone unsubscribes within Klaviyo, it will not affect their profile in Shopify, regardless of whether you have the option to sync data back to Shopify enabled. The Accepts Marketing property in Shopify does not affect someone's status within Klaviyo, and when they become suppressed in your Klaviyo account, we do not pass that data back to Shopify. There is a manual workaround, if you want this data to sync.
You would need to update the Accepts Marketing property in Klaviyo to False when someone unsubscribes and then have that data sync back through the Update Shopify profiles with Klaviyo data functionality.
To achieve this, first create a segment that pulls in profiles that are suppressed:
You would then need to make a flow that triggers off of this segment. When a profile joins the segment they will then trigger the flow. In the flow, you would need to use the Add an Update Profile Property Action to a Flow functionality to update the profile property Accepts Marketing to False:
Once you update this property in Klaviyo, it should sync back through the integration and update your profiles back in Shopify.
If someone unsubscribes and resubscribes how they are treated all depends on how they resubscribed. Not every method of subscribing will unsuppress a profile in your account. If they resubscribe through a Klaviyo form, we will lift the suppression, but if they resubscribe through some other third-party forms, they will not become unsuppressed. This guide walks through the process: Suppressed Profiles in Klaviyo
If you combine the segment definitions and you create a segment of profiles that have unsubscribed and are suppressed, this should pull profiles that have become suppressed from unsubscribing, but have not become re-activated by interacting with one of the methods that lifts suppressions:
All the best,
Alex
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