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If someone is suppressed in my Klaviyo list, will this person still sync to my Facebook Custom Audience?

  • February 18, 2021
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Jessie Sigler
Klaviyo Employee
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If someone is suppressed in your Klaviyo list, that person will still sync to your Facebook custom audience. 

If Person A is suppressed in a Klaviyo list or segment, and you sync this list or segment to a custom audience, Person A will still sync to your Facebook audience. If someone is synced to a custom audience through Klaviyo, and then becomes suppressed in Klaviyo, this person will not be removed from your audience. While individuals may opt-out from email communications, you can still strategically reach these customers or subscribers through Facebook advertising leveraging Klaviyo's integration.

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