I am trying to personalize my email campaigns, but some customers first names are either “Unknown Customer”, blank or have been mass-imported incorrectly with first name “bc”. How can I hide the text block from people with incorrect first names and show them a generic message instead, for example:
Hey Jessica! vs Hey Swimmer!
I have found the blog post that outlines this, but can’t seem to get it to work for both blank and incorrect names.
I would recommend using if statements for this issue! You can create the logic using our documentation that if a first name is ‘Unknown Customer’ or ‘bc’ then show > ‘Swimmer’. However, you’ll also need to create a default filter as well if there is no recorded name at all for a subscriber.
Additionally, I’d check out these similar Community topics on the same issue to gain more insight!
I would recommend using if statements for this issue! You can create the logic using our documentation that if a first name is ‘Unknown Customer’ or ‘bc’ then show > ‘Swimmer’. However, you’ll also need to create a default filter as well if there is no recorded name at all for a subscriber.
Additionally, I’d check out these similar Community topics on the same issue to gain more insight!