Contributor I

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Anyone elses open rates dropped overnight by 50%??

Forum|Forum|4 years ago
September 29, 2021
14 replies
1806 views

Morning Team - this week we’ve seen our open rates drop by 1/3 and then ½ against our averages. Presumably due to the IOS changes? Our CTR are also down. Is anyone else seeing this? Any suggestions for how to combat it?

Thanks

Rob

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Best answer by retention

@Pesky Rob - What percentage of your audience is on IOS? You can take a look at it by going to the Campaign Analytics and “Advanced Reports” to see your mix Phone/iPad audience percentages. If it’s a large percentage, it could be a contributing factor - but from what people are saying, the “inverse” should be happening (open rates for IOS to be 100% since their new anonymizing service “opens” all the emails). Since your CTR’s are down, this might not be an IOS specific issue. Here’s some helpful articles I found useful to navigate this by Klaviyo’s team:

A Marketer's Full Funnel Guide to Navigate Data Privacy Changes

Check to see if any specific inbox provider (e.g. Gmail) is a contributing to the lower open rates. If you see any one inbox provider drop relative to others, you might have a deliverability issue - in other words, your emails are going into Spam Folders in bulk.

I don’t want to make any presumptions, but have you been practicing good List management and sending practices? Here’s some more resources:

Hope this helps you find a path to a solution!

Show previous replies

David To

Klaviyo Employee

Hello @jamesk27, @kevinscott, and @coco_fra,

Thank you so much for the insights and details! In the event your sending practices have not drastically changed and your audiences are engaged and cleaned, the experience you are seeing may be the cause of a delay in Klaviyo’s analytics processing. Steaming back to September 30, we raised a public incident surrounding event processing delays for metrics within Campaigns, Flows, and Dashboard reports. Campaign sending, flow-triggering and real-time segmentation are not impacted by this incident, and no data is lost.

Our Engineering team is actively working to resolve this issue and have the data catch back up to real-time. For the most up to date data information surrounding this incident, I would suggest subscribing to updates from our Klaviyo Status Page. Any updates or resolutions pertaining to this Delays in Analytics Processing Incident will be updated and shared publicly.

I appreciate everyone’s patience as our team works to resolve this! Thanks for being a part of the Klaviyo Community!

David

J

jamesk27

Contributor I

Just a quick update! the stats are back to normal even for affected campaigns!

A

Amanda C

Contributor I

Hello!

I’m a new Klaviyo user, I have just migrated from Mailchimp.

I have sent 2 weekly newsletter campaigns so far via Klaviyo, but my open rates have halved compared to what they had consistently been on Mailchimp. I can see no other reason for this than the migration.

Is this a data issue still, as reported higher up in this feed?

Not sure what to do, as I have heard everywhere that Klaviyo is great for Shopify integration etc, but I am really disappointed to see my open rates halve.

Thanks so much

Amanda

David To

Klaviyo Employee

Hey @Amanda C,

Welcome to the Community! If you’ve recently switched over from MailChimp, did you previously have a dedicated sending domain set up? MailChimp calls this process as a Domain Verification.

If so, you’ll want to re-verify your domain and set up a dedicated sending domain with Klaviyo as well. From my experience, a drop in open and click rates after migrating from a previously ESP is often times due to previously being on a dedicated sending domain. After migrating, if the dedicated domain is not set up again, it would seem suspicious from the inbox provider’s perspective that the emails previously being sent out were utilizing a dedicated domain while the recent emails were sent from a shared sending domain (typically of most ESPs).

You can find instructions on how to set up a dedicated sending domain within Klaviyo from our How to Set Up a Dedicated Sending Domain Help Center article. I’ve also included some additional resources below that I think you’ll find helpful in understanding the impact the usage of a dedicated sending domain entails!

David

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