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change in revenue percentages by klaviyo for previous months

  • May 4, 2023
  • 2 replies
  • 64 views

hello, I noticed that my results (revenue by klaviyo) for the old months, for the "placed order rate" metric, have increased! they were at 37% for March and since today the result has increased to 42%! Same for February! Why such a discrepancy? has there been an update to the email revenue calculations? THANKS

Best answer by David To

Hello @dim23,

Welcome to the Klaviyo Community!

This slight bump you’re seeing in Klaviyo attributed revenue is most likely due to our recent homepage redesign.

As part of this redesign, our dashboard now calculates conversions and attribution the same way as custom reports. In the past, the homepage dashboard used a slightly different calculation model (send cohorts).

You can learn more about our dashboard reports from our Understanding Klaviyo message attribution and Getting started with analytics or overview dashboards Help Center articles.

I hope this helps!

David

2 replies

David To
Klaviyo Employee
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  • Klaviyo Employee
  • Answer
  • May 5, 2023

Hello @dim23,

Welcome to the Klaviyo Community!

This slight bump you’re seeing in Klaviyo attributed revenue is most likely due to our recent homepage redesign.

As part of this redesign, our dashboard now calculates conversions and attribution the same way as custom reports. In the past, the homepage dashboard used a slightly different calculation model (send cohorts).

You can learn more about our dashboard reports from our Understanding Klaviyo message attribution and Getting started with analytics or overview dashboards Help Center articles.

I hope this helps!

David


  • May 5, 2023

Thank you David for your response 👍