Hi,
My aim is to see a customers lifetime value based on the first product they bought. if a customers first purchase with us was from clothing - what is their lifetime value.
granular is even better for some cases - eg if the first purchased item contained words “suzy D”, what is their historic CLV.
I have made segments and exported data based on if a customer has purchased clothing, but where i am struggling is i want that segment to only show customers whos FIRST purchase was clothing, as opposed to ANY clothing purchase.
Is this possible to do with klayvio?
