We’re finishing up moving to a new consent management platform, and our partner flagged that even when users have opted out from all tracking we’re still sending data to Klaviyo from the front-end pixel.
We are using the Klaviyo app embed to get the klaviyo script onto our site. I moved it into Google Tag Manager so that it would only send data to Klaviyo if the proper consent signals are present. That worked, but it broke our Item Viewed metric tracking.
Is it possible to use the Klaviyo app embed in a way that is compliant? How do I get the benefits of the pixel while also respecting customers’ privacy choices?
