Contributor II

Solved

Insights on about WHERE customers are clicking on an email?

Forum|Forum|3 years ago
June 8, 2023
7 replies
1335 views

How can we get a top-line a report showing WHERE customers are clicking on email campaigns?

Goal is to understand the most valuable links across our templated blocks (eg menu banner, footer, 3 x stack CTA etc) alongside understanding if varied content options are gaining clicks (eg is a CTA linking to a blog more likely to get clicks than a CTA to product?)

Eg are they clicking on the menu banner 'SHOP NOW' link or another link, or the first header block, or even a specific link in the footer?

I am used to creating this through UTM tagging the blocks individually and tracking through GA, but surely there is a system within the Klaviyo tagging that tracks this?

Best answer by Bobi N.

@HannahBud

When you open campaign that you already sent click on the Link Activity for that campaign and then you will have this switch option from table to visual. Click on visual and wait a bit to populate the numbers..

Just one note, if you have same link in multiple places make sure you add some short different utm different code before sending the campaigns so you can properly see if someone clicked an CTA or an Image that has the same link..

Bobi N.Answer

Champion & Partner

@HannahBud

When you open campaign that you already sent click on the Link Activity for that campaign and then you will have this switch option from table to visual. Click on visual and wait a bit to populate the numbers..

Just one note, if you have same link in multiple places make sure you add some short different utm different code before sending the campaigns so you can properly see if someone clicked an CTA or an Image that has the same link..

Head Email Marketing Technician at Flowium

H

HannahBudAuthor

Contributor II

Thanks @Bobi N. - but my Campaign review screen doesn’t show an option to toggle between table and visual?

When you say switch up the UTM code, would you suggest a content tag?

eg utm_content=MenuShopNow vs utm_content=MenuInstagram

David To

Klaviyo Employee

Great insight @Bobi N.!

@HannahBud, are you sending your campaign as part of an A/B test? A visual map for link activity is not available when it comes to A/B testing.

David

H

HannahBudAuthor

Contributor II

Hey @David To - it is on Smart Send time, which is why I can see the A/B test tab.

I might avoid the Smart Send time for a 2 week period so I can create some visual / heat mapping results that can easily be shared.

H

HannahBudAuthor

Contributor II

Hey @Bobi N. - are you able to show me an example of a utm code you suggest I manually include and how to do this against the klaviyo auto tagging?

I am mainly concerned with my universal template of my menu banner - but unsure how to integrate this into the automated Klaviyo utm tagging of the campaign tag.

Bobi N.

Champion & Partner

@HannahBud

This is pretty simple.. here is example

https://www.mywebsite.com/ → if this is basic link

https://www.mywebsite.com/?=toplogo

https://www.mywebsite.com/?=bottomlogo

https://www.mywebsite.com/?=heroimg

https://www.mywebsite.com/?=mainCTA

In general just add ?=text and this wont change your link it will just make it different for tracking so even thought the end point will be the same klaviyo will show you the results for these links as separate..

Head Email Marketing Technician at Flowium

C

casperkesteloo

Contributor I

Hi!

I’m trying to find out on which specific links users have clicked, and since we use the same link on multiple positions in an email, the solution provided in this conversation seems perfect and straightforward. There’s only one possible issue I can think of. As we use UTM tracking, Klaviyo automatically generates the query string with all the UTM parameters. But, if we add ?link=example to the link, the final url will have two questionmarks which I expect to mess things up. Anyone has experienced issues while doing this? Thanks in advance.

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