I may be missing something, so I’m hoping someone can point me in the right direction.
We are currently running a Meta ad for a specific product, and I wanted to build an audience in Klaviyo of people who abandoned a cart containing that product. My goal was to use that audience for retargeting or to create a lookalike audience in Meta.
When I go into Analytics, I can see reporting for the product itself, but I do not see a way to connect that product data back to the individual profiles or abandoned carts associated with it. Seeing the product performance is helpful, but without being able to identify or segment the customers connected to that activity, it feels somewhat limited for this use case.
Am I looking in the wrong place, or is Klaviyo not able to create a segment of profiles who abandoned checkout with a specific product in their cart?
Any guidance would be appreciated.