Why is my click rate higher than my open rate?

Hi there - this is likely a bug, it is not possible. "Click rate" is calculated by dividing the number of unique clicks on links within an email by the total number of delivered emails, while "open rate" is calculated by dividing the number of unique opens of an email by the total number of delivered emails;

You can monitor if any incidents are happening here: https://status.klaviyo.com/

I do not see any reported issues the the moment but it could be updated soon. 

Hey everyone!

Byrne here, from Klaviyo Support. Thanks for reporting this issue. I have a few questions for the people noticing this, so we can help determine why this is happening.

Firstly, when did you notice your click rate begin to increase above your open rate? Did this occur for just one campaign/flow email, or is this a consistent pattern that’s still happening? If anybody has a screenshot of the numbers/rates you’re seeing in your account, and you’d like to add them to the thread here, that would help quite a bit!

On the occasions that we notice click rates above open rates, it’s usually because the email is clicked before the tracking pixel at the bottom of the email can load. Klaviyo inserts a tiny tracking pixel into your emails, which allows us to track when that email is opened. By default, that pixel is located at the bottom of the email, so it’ll have minimal impact on the email’s design. As a consequence, when a very large email is clipped, that tracking pixel may not load, and an open has a chance of not being recorded. If somebody were to click an email in this situation, the click would be recorded, but the open would not be.

That being said, ​@clairebeaumont mentioned seeing a click rate of 81%. Unless their email was sent to a very, very small audience, that click rate’s almost definitely inflated by bot clicks. A bot click happens when an inbox automatically clicks a link in an email, usually for the security of their users. Klaviyo tracks these clicks because they are happening; they’re just not done by humans. You can check to see if there was an update in bot clicks by going to your Metrics, choosing the “Clicked Email” metric, and filtering by bot click. 

Let me know if you have any follow-up questions about this issue, or if there are any new developments. Additionally, any more details/screenshots showing more info would also be appreciated!

-Byrne