We haven’t yet completed the necessary steps in Klaviyo for Smart Send Time, but I am curious: How effective is the Smart Send Time data/tool in Klaviyo now given the inflated open rates due to increased proxy opens by mailbox providers? (e.g., Apple’s Mail Privacy Protection, and others.) At the time I first heard about Smart Send Time in Klaviyo a couple of years ago, it seemed that it was primarily based on opens. Are other engagement stats factored into this determination, as well?
Has anyone gone through the steps for Smart Send Time and found its implementation to increase recipient engagement and ultimately deliverability? The steps aren’t complex, but I’m just wondering if it’s worth the time and effort or not and how effective it is considering proxy opens.
Thank you!
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