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Your one-stop shop for the latest trainings, advice and learnings from our team of Klaviyo experts

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241 Topics
carluccigillian
Klaviyo Employee
carluccigillianKlaviyo Employee
posted in Live training recordings
Recap discussion: Getting Started with Klaviyo

Thanks for joining Getting started with Klaviyo! Here is your Getting Started Checklist (PDF attached). Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo: Useful Integrations for Ecommerce Businesses Guide to Creating a Signup Form Getting Started with Flows Understanding the Differences Between Segments and Lists About Custom Reports in Klaviyo Klaviyo Product Certification Klaviyo SMS Strategy Certification How to migrate from another service provider to Klaviyo All Klaviyo integrations Getting started with onsite tracking Getting started with segments Guide to email template editor Getting started with reporting We’d love to know what you’re going to do next. Please drop an update in the comment section below. We hope to see you at another training. Happy Sending! Best, Gillian

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JessicaP
Partner
Julia.LiMarzi
Klaviyo Employee
Julia.LiMarziKlaviyo Employee
published in Live training recordings
How to Audit Your Klaviyo AccountTutorial

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great way to assess your performance. We’ve created a 4-part series of Community posts that will walk you through an audit of your Klaviyo account. You’ll take a look at your deliverability, flow and campaign strategy, and subscriber acquisition. You’ll have a better understanding of your overall account health, areas of opportunity, and resources for further learning. Find All Four Parts: Continue to find answers, resources, and community to keep you growing at the Klaviyo Power Up, our all-in-one resource center. Happy sending!

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chloe.strange
Community Manager
chanel.phelps
Klaviyo Employee
chanel.phelpsKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Grow your list using Klaviyo’s Meta integration

Whether you are looking for the replay of this session or catching up with some of our additional resources, you are in the right place! You can find everything you need below. We covered strategies for leveraging the Meta x Klaviyo integration to attract and engage potential customers, grow subscriber lists, and optimize lead generation efforts. In this session, we covered: Creating a high-performing lookalike audience segment aligned with business goals Analyzing successful lead ad examples to understand what worked and why Building a customized welcome flow to nurture and convert new subscribers effectively You can find the replay of this session below: Building your Meta lookalike segment: In the first build phase, we created a “Meta Lookalike: Recent Purchasers” segment. Here’s how we defined it in Klaviyo: What someone has done or not done > Person has Placed Order Value > is greater than > 100 > in the last 90 days Tip: We recommend setting the amount slightly above your average

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chanel.phelps
Klaviyo Employee
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: Grow your list with Klaviyo sign-up forms

This post contains resources related to our live training, Grow your list with Klaviyo sign-up forms, which takes place on a recurring basis. You can register for a future session here. Watch a recording of a previous session below: In this training, we: Learn sign-up form foundations Optimize a multi-step form with a teaser Create a pop-up form at exit intent Design an SMS-only form Below, you can find resources to help you take your next steps with sign-up forms: Klaviyo best practices: Build your audience faster Academy: Best practices for sign-up forms Help Center articles: How to create an SMS form that targets email subscribers How to create a sign-up counter block How to add a countdown timer to a sign-up form Basics: mobile form design How to prevent multiple sign-up forms from displaying at once A/B test sign-up forms How to create a spin-to-win form Understand form targeting and behavior settings Blog posts: 13 best practices to create sign up forms that convert 4 creative li

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Emily Shea
Klaviyo Employee
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: Getting started with Customer Hub

This post contains resources related to our live training, Getting started with Customer Hub, which takes place on a recurring basis. You can register to attend the next session here. Download our Getting started with Customer Hub checklist here. This will guide your next steps as you set up Customer Hub. Klaviyo Customer Hub is a signed-in customer experience for your online store that enhances interactions across multiple touchpoints. With Customer Hub, you can incentivize signed-in shopping, provide better customer support, drive revenue with dynamic offers and personalized product recommendations, and simplify the post-purchase experience, from starting a return to managing a subscription. It's like the most helpful in-store sales assistant in the world just landed on your website, ready to help your customers. During this session, we learn what Customer Hub is, and we walk through enablement and customization together. Watch a recording of a previous session below: Klaviyo Academy

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Contributor I
danielle.garland
Klaviyo Employee
danielle.garlandKlaviyo Employee
posted in Live training recordings
Recap discussion: [Ask the Experts] Leverage social media to grow your list

Thank you for attending [Ask the experts] Leverage social media to grow your list. Whether you’re looking for the replay of this session or to review some of our additional resources, you’ve come to the right place. Below, you can find the main panel discussion room recording. Breakout room sessions begin at about 44:32, and the main room begins again at about 01:22:00. When you’re watching this recording, you can skip the span of time in between: ​​ You can view the recordings of each breakout room below: Breakout room with Gatsby: Breakout room with Northern Commerce: In this session, we heard from the following panelists: Brett Bernstein, Founder and CEO at Gatsby : Brett is the founder and CEO of Gatsby, a platform that helps brands streamline social media management and scale community engagement. Since 2016, Gatsby has evolved to help brands convert their followers into email and SMS subscribers and integrate social engagement into their loyalty programs. Laura Davidson,Director

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danielle.garland
Klaviyo Employee
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
Recap discussion: Getting Started with Marketing Analytics

Thanks for joining Getting started with Klaviyo! Here is your Getting Started Checklist (PDF attached). Here is a recording for your review: Here are our favorite resources to help you get up and running with Klaviyo: [Course] Getting started with Marketing Analytics [Help center] Getting started with Marketing Analytics [Help center] Understanding cohort analysis in Advanced KDP and Marketing Analytics [Help center] Troubleshooting the funnel analysis report [Help center] Understanding scoring and customer groups in the recency, frequency, and monetary analysis (RFM) report We hope to see you at another training. Happy Sending! Vivian

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Vivian.Asonye
Community Manager
jemmaoleary94
Klaviyo Employee
jemmaoleary94Klaviyo Employee
posted in Live training recordings
Recap discussion: [Entrepreneur hour] Understand the marketing funnel

Welcome! This post contains resources related to our live training [Entrepreneur hour] Understand the marketing funnel . Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we anlayzed the marketing funnel and provided a framework for how to optimize your funnel in 3 easy steps. If you’re looking for the link to the workbook we used in the session: Link to workbook Here are some links to where you’ll find your metrics by e-commerce platform, and benchmarks if they have them: KPIs & benchmarking - Shopify KPIs - WooCommerce KPIs - BigCommerce Here are some helpful resources for beginners on how to execute some of the strategies we talked about today: Semrush blog on SEO basics Conversion hacks by Neil Patel Klaviyo blog on ecommerce reviews And reminders of some of the free tools that can help you Google Analytics (measure your funnel-stage KPIs and benchmark against similar businesses) Googl

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jemmaoleary94
Klaviyo Employee
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
[Strategy session] Atrae a todos los suscriptores con flujos de Klaviyo

Este post contiene todos los recursos relacionados con nuestra formación recurrente en directo [Strategy session] Atrae a todos los suscriptores con flujos de Klaviyo. Puede registrarse para asistir a la próxima sesión aquí, o ver la grabación de la última sesión a continuación. Recursos de aprendizaje adicionales Introducción a los flujos Comprender la pestaña flujos Cómo añadir una división condicional a un flujo Comprender los activadores y filtros de flujo Comprender cómo funcionan los flujos de reposición Cómo configurar artículos fuera de stock para flujos automatizados en Shopify ¿Tienes alguna pregunta? Comente a continuación y nos pondremos en contacto con usted lo antes posible.

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Mich expert
Problem Solver IV
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Re-engage lapsed customers with a Klaviyo winback flow

Welcome! This post contains resources related to our live training [Interactive workshop] Re-engage lapsed customers with a Klaviyo winback flow. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Session recording In this session, we walk through the steps of creating a Klaviyo winback flow: adding a trigger, building out the structure, and discussing the type of content you might include. You can view a session recording below: In this session, we covered: What goes into a winback flow? Build phase 1: Setting up the flow trigger Build phase 2: Structuring the flow Inspiration: Content ideas Here are some additional resources to guide you through the process: How to create a winback flow Understanding flow triggers and filters Understanding how back-populating works in Klaviyo How to build custom reports in Klaviyo Winback examples - Klaviyo blog Understanding predictive analytics Manage your loyalty program communications

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Emily Shea
Klaviyo Employee
S
Contributor I
SaifContributor I
asked in Live training recordings
Error while exploring Klaviyo Academy

Dear Klaviyo Experts,When I initiate to Explore Klaviyo Academy, It is showing that “cms.academy.klaviyo.com refused to connect”.Do you anyone know why it’s showing. For your better understanding, I’ve attached a screenshot for your easy refference. Currently I’m log in with my Free account and usnig my Laptop and Google Chrome as browser. Please help to resolve the issue. Thank you,Saif

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ali786
Expert Problem Solver I
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Getting started] Primeros pasos con SMS

Este post contiene todos los recursos relacionados con nuestra formación recurrente en directo [Getting started] Primeros pasos con SMS. Puede registrarse para asistir a la próxima sesión aquí, o ver la grabación de la última sesión a continuación. Durante la sesión: repasamos el consentimiento por SMS y por qué es tan importante actualizamos nuestra configuración de SMS creamos un formulario de registro para empezar a recopilar suscriptores de SMS redactamos nuestro flujo de series de bienvenida por SMS Recursos de aprendizaje adicionales ¿Dónde está disponible Klaviyo SMS? Cómo crear unas condiciones de servicio móviles en Klaviyo Comprender la recogida de consentimientos por SMS Comprender la configuración de sus SMS Cómo crear un flujo de SMS de bienvenida Comprender las horas de silencio de los SMS y MMS en los flujos ¿Tienes alguna pregunta? Comente a continuación y nos pondremos en contacto con usted lo antes posible.​​​​​​​

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anna.verlezza
Klaviyo Employee
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Strategy session] Diseña correos que conviertan

Este post contiene todos los recursos relacionados con nuestra formación recurrente en directo [Sesión de estrategia] Diseña correos electrónicos que conviertan. Puede registrarse para asistir a la próxima sesión aquí, o ver la grabación de la última sesión a continuación. En esta sesión: Cancelamos mitos comunes sobre el diseño de correos electrónicos Repasamos los 6 mandamientos del diseño eficaz de correos electrónicos Hicimos un recorrido por el editor de plantillas de correo electrónico de Klaviyo. Discutimos cómo medir el éxito y optimizar el diseño de tu correo electrónico Pronto añadiremos aquí una lista de comprobación para el diseño de correos electrónicos. Recursos de aprendizaje adicionales La lista de mandamientos de diseño que cubrimos en el entrenamiento Tutoriales de video: Email editor tutorial videos Curso de Academia Getting started with email templates Centro de Ayuda: Guía del editor de plantillas de correo electrónico Mejores prácticas de diseño de correo electrón

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anna.verlezza
Klaviyo Employee
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
Recap discussion: [Interactive Workshop] Build your post-BFCM retention segments

This post contain resources related to our live training [Interactive workshop] Build your post-BFCM retention segments. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: Training objective: Build three essential audiences to convert and retain subscribers acquired over BFCM. Today we built 3 segments: Leads who haven’t converted yet BFCM first time purchasers Easy upsells Review our reference sheet to see the breakdown of segment conditions. Relevant resources to help you achieve your retention goals: Klaviyo BFCM Hub [Blog] BFCM Campaign Best Practices [Academy course] T urn BFCM shoppers into repeat customers [Help article] Getting started with segments [Help article] Advanced segmentation reference [Help article] How to create customer engagement tiers [Help article] Segment conditions reference [Help article] Creating a sending schedule based on email engagement reference [Case s

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Vivian.Asonye
Community Manager
Lissy Newphry
Klaviyo Employee
Lissy NewphryKlaviyo Employee
posted in Live training recordings
Recap Discussion [Interactive Workshop] Create an Email Campaign Using Klaviyo AI (Boxing Day Sale Edition)

In this session, we explore 3 of Klaviyo’s AI tools -- Segment AI, Email AI, and the subject line assistant. H elp Center Articles: How to use Email AI to draft an email campaign How to use Email AI to generate email content How to use Klaviyo’s subject line assistant How to use Segments AI to define a segment Understanding Klaviyo's reputation repair AI How to use Klaviyo AI to work smarter and earn more How to use Flows AI to build a flow Youtube: Youtube | Reply to reviews faster with AI Youtube | U se Klaviyo AI to generate email content Youtube | Define segments using AI Academy Course: Use Klaviyo AI to work smarter and earn more Power smarter marketing with Klaviyo AI Find the best email send time with AI Bust through writer's block with SMS AI Klaviyo Blog: Blog | How AI is improving speed and scalability Blog | Why clean data matters for AI For continued learning and support, utilise the following resources: Search for relevant articles on the Help Center . Learn how to use Kl

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Lissy Newphry
Klaviyo Employee
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for entrepreneurs and small businesses)

This post contain resources related to our live training [Strategy session] Last-minute BFCM checklist: Klaviyo account must-haves (for entrepreneurs and small businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Download the Last-Minute Tips and Tricks for BFCM Guide now! Session recording In this session, we provided a checklist to ensure everything in your Klaviyo account is ready for a successful BFCM (deliverability, acquisition, flows, campaigns). Useful links BFCM checklist (includes links to all relevant Help articles) BFCM Hub (your one-stop-shop for strategies, live trainings, courses, and help articles that will help you get prepped for Black Friday Cyber Monday) [Office hours] Ask your questions to Klaviyo experts [Course] Expand your BFCM audience with paid ads [Course] Land in the inbox on Black Friday Cyber Monday -- Need help? Thread your questions below, or contact our Support team for technical t

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E
Contributor I
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Interactive Workshop] Construye tus Segmentos de Retención Post-BFCM

En este post resumiremos la sesión y los recursos clave. Puedes apuntarte a este entrenamiento par asistir en vivo aquí, Puede encontrar la grabación a continuación (una vez disponible): Objetivo de la formación: Construir tres audiencias esenciales para convertir y retener a los suscriptores adquiridos a través de BFCM. Hoy hemos creado 3 segmentos: Clientes potenciales que aún no han convertido Compradores de promociones por primera vez Ventas fáciles Descarga la hoja de referencia Recursos pertinentes para ayudarle a alcanzar sus objetivos de retención: Klaviyo BFCM Hub [Academy course] T urn BFCM shoppers into repeat customers [Help article] Getting started with segments [Help article] Cómo crear un segmento de clientes VIP [Help article] Cómo crear segmentos de frecuencia de correo electrónico [Help article]Comprender cómo se actualizan los segmentos [Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60% [Case study] Little Sleepies grows B

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anna.verlezza
Klaviyo Employee
Emily Shea
Klaviyo Employee
Emily SheaKlaviyo Employee
posted in Live training recordings
Recap discussion: [Interactive workshop] Build your BFCM audiences (for entrepreneurs and small business owners)

This post contain resources related to our live training [Interactive workshop] Build your BFCM audiences (for entrepreneurs and small business owners). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! Check out the training recording below: During this session, we: Utilized our reference sheet to create multiple BFCM segments* Built essential segments to include in your Cyber Weekend sending strategy ( highly engaged , VIPS , bargain hunters, window shoppers) Built 1 segment to exclude from your Cyber Weekend sending strategy *Important note: This reference sheet has been updated from its original format.* Three changes have been made: The unengaged audience segment has been updated to include the condition: “What someone has (or has not done) → Received email is at least 20 over all time” The unengaged audience segment has been updated to all “AND” statements to pull in only the individuals who are not engaging with us a

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C
Contributor I
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
Recap discussion: [Strategy session] BFCM offer and promotion strategy (for APAC business owners)

In this session, we covered: 2022 BFCM data and trends Traditional discounting strategies and examples Discounting alternatives and examples from brands like Death Wish Coffee and Caden Lane Sample customer segments and relevant campaigns Bonus: A BFCM calendar! You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey! Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Take our Academy Course on Black Friday Cyber Monday strategies! Additional help center resources: How to add a countdown timer to an email How to create customer engagement tiers How to use signup forms to offer tiered discounts Feel free to comment below with a

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J
Contributor I
Severine
Community Manager
SeverineCommunity Manager
posted in Live training recordings
Recap discussion: [Strategy session] Développez votre liste avant le Black Friday Cyber Monday

Merci d’avoir participé à la session “Développez votre liste avant le Black Friday Cyber Monday”. Cette session est faite pour vous aider à mettre en œuvre une stratégie d'acquisition solide avant le Black Friday et le Cyber Monday (BFCM). Durant cette session, nous passons en revue l'optimisation de votre site et de vos formulaires d'inscription pour le nouveau trafic, l'utilisation des intégrations des réseaux sociaux et des segments de Klaviyo pour créer des audiences similaires, ainsi que l'utilisation de votre audience existante pour stimuler les efforts d'acquisition grâce aux avis, aux parrainages et au contenu généré par les utilisateurs (UGC). Cette session devrait permettre aux participants de se sentir capables et enthousiastes quant au potentiel de croissance de leur liste avant le BFCM. Si vous n’avez pas eu l’occasion d’assister à la session, vous pouvez retrouver ci-dessous l’enregistrement de notre dernière session :

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Severine
Community Manager
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Office Hours] Haz tus Preguntas de BFCM a los Expertos de Klaviyo

En este post resumiremos la sesión y los recursos clave. Puede encontrar la grabación a continuación (una vez disponible): Recursos del BFCM: Klaviyo BFCM Hub Klaviyo BFCM calendar [Course] Academy BFCM courses [Course] Preparing for Black Friday/Cyber Monday (Academy course) [Course] Black Friday Cyber Monday campaign best practices [Course] Use winning segmentation strategies for BFCM [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo ¿Necesita ayuda? Plantee sus preguntas a continuación o póngase en contacto con nuestro equipo de asistencia para solucionar problemas técnicos. También puede consultar nuestro Directorio de agencias asociadas si necesita ayuda sobre la estrategia o la ejecución del BFCM.

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anna.verlezza
Klaviyo Employee
anna.verlezza
Klaviyo Employee
anna.verlezzaKlaviyo Employee
posted in Live training recordings
Recapitulación: [Interactive Workshop] Construye tus audiencias de BFCM en Klaviyo

En este post resumiremos la sesión y los recursos clave. Puede encontrar la grabación a continuación (una vez disponible): En esta sesión, construimos cuatro segmentos de BFCM: Comprometidos con el MPP VIPs Espresso shot/última llamada No comprometidos Descarga la hoja de referencia para más información. Recursos del BFCM: Klaviyo BFCM Hub Klaviyo BFCM calendar [Course] Academy BFCM courses [Course] Preparing for Black Friday/Cyber Monday (Academy course) [Course] Black Friday Cyber Monday campaign best practices [Course] Use winning segmentation strategies for BFCM [Case study] Little Sleepies grows BFCM revenue from email 138.2% YoY with Klaviyo Recursos de aprendizaje adicionales: [Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60% [Help article] Cómo configurar informes personalizados para realizar un seguimiento de las aperturas de la Protección de Privacidad de Apple Mail (MPP) [Help article] How to Identify iOS15 Mail Privacy Protectio

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anna.verlezza
Klaviyo Employee
Severine
Community Manager
SeverineCommunity Manager
posted in Live training recordings
Recap discussion: [Strategy session] BFCM offer and promotion strategy

This post contain resources related to our live training [Strategy session] BFCM offer and promotion strategy. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place! In this session, we covered: BFCM 2023: by the numbers - data & trends Offers strategies for different businesses Get inspired: real-life offer examples from brands like Baggu and Beyond Yoga Bonus: segmenting your offer You can watch the replay of this training below: While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey! Want to learn more? Check out the BFCM Hub for all things Black Friday Cyber Monday! Attend [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM Attend [Strategy session] Understand email and SMS deliverability Attend [Interactive Workshop] Build Your BFCM Audiences in Klaviyo Check our play

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Severine
Community Manager
mai.tran
Klaviyo Employee
mai.tranKlaviyo Employee
posted in Live training recordings
Recap discussion [Strategy session] Design Emails that Convert

This post contains all resources related to our recurring live training [Strategy session] Design Emails that Convert. You can register to attend the next session here , or watch the recording of the latest session below. Session recording In this session, we: Debunked common email design myths Reviewed the 6 commandments of effective email design Had a walkthrough of Klaviyo’s email template editor Discussed how to measure success and optimize your email design Email design checklist Downloadable checklist: https://klaviyogrowth.com/40SAZuC Additional learning resources Video tutorials: Email editor tutorial videos Academy course: Getting started with email templates Blog articles: How to design emails and build email templates that engage, convert, and put your customer first Common spam trigger terms to avoid Help center articles: Guide to the email template editor How to create a base template Understanding mobile email optimization Images in emails reference Brand design reference

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mai.tran
Klaviyo Employee
Vivian.Asonye
Community Manager
Vivian.AsonyeCommunity Manager
posted in Live training recordings
Recap discussion: Flows office hours with Klaviyo

During our live flows office hour sessions, the Klaviyo customer education team is available to answer your questions about flows live. We share strategic guidance and use our demo account to walk you through Klaviyo functionality. We offer these sessions on a regular basis at times that accommodate Klaviyo customers all around the world. You are welcome to attend flows office hours as many times as you’d like! If you’re new to Klaviyo and looking for support, or if you have additional questions as you ramp up for a big sales season, hop into our office hours and get your strategic questions answered by the experts. During these sessions, we use our demo account to provide guidance, direct you to the resources you need, and answer as many questions as possible. Check out a previous office hour session by watching the recording below: Follow-up resources: For those who are just getting started with Klaviyo, check out our onboarding hub for all of the guides, trainings, and courses you n

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Vivian.Asonye
Community Manager

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