Do you love planning emails? Do you enjoy finding ways to promote products through email? Do you love the combination of Shopify + Klaviyo? Do you want to join a team of email experts?
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Reporting to the VP of Marketing, in this exciting and fast-paced role you will drive the strategy, production and execution of the email and digital marketing programs for our clients. Bring your ideas and experience as you work alongside our web production, creative and merchandising teams to help develop and manage our clients email marketing efforts. Understanding of Google Sheets and Google Analytics required. Basic understanding of HTML/CSS and email design skills is a plus.
Responsibilities include, but not limited to:
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Develop ongoing sales strategy and marketing plan for email program including list segmentation, product features, design direction and best practices.
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Manage and implement all automated email programs including Welcome Series, Abandon Cart, Abandoned Browse, and Winback.
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Assist in day to day email production including but not limited to creating and merchandising site landing pages to follow the theme of emails, building segments for targeted email promotions, analyzing results and recommending next steps to improve performance.
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Partner with creative team to develop assets to support these programs
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Opportunity to learn to build and test emails (HTML and CSS understanding a plus here)
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1-2 years minimum of digital marketing experience with a proven track record for driving growth
EDUCATION/EXPERIENCE/TRAINING:
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Previous experience in marketing or other related fields
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Strong project management skills
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Self driven and directed
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Deadline and detail oriented
